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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2019
Sep. 30, 2018
Sep. 30, 2019
Sep. 30, 2018
Dec. 31, 2018
Total Net Sales $ 1,133,577 $ 1,016,160 $ 3,183,613 $ 2,882,953  
Contract Liabilities          
Deferred revenue 335,900   335,900   $ 356,300
Deferred revenue recognized in net sales 10,700 11,100 35,600 33,300  
U.S. And Canada          
Total Net Sales 786,522 764,390 2,268,183 2,150,305  
EMEA          
Total Net Sales 195,242 145,573 521,029 437,390  
Asia Pacific          
Total Net Sales 103,396 71,989 262,585 191,944  
Latin America And Caribbean          
Total Net Sales 48,417 34,208 131,816 103,314  
Monster Energy Drinks          
Total Net Sales 1,061,384 935,146 2,950,877 2,645,089  
Monster Energy Drinks | U.S. And Canada          
Total Net Sales 737,457 710,172 2,118,835 1,994,950  
Monster Energy Drinks | EMEA          
Total Net Sales 178,569 127,286 458,655 376,823  
Monster Energy Drinks | Asia Pacific          
Total Net Sales 97,153 63,758 242,561 171,796  
Monster Energy Drinks | Latin America And Caribbean          
Total Net Sales 48,205 33,930 130,826 101,520  
Strategic Brands          
Total Net Sales 66,333 74,441 215,763 220,011  
Strategic Brands | U.S. And Canada          
Total Net Sales 43,205 47,645 132,375 137,502  
Strategic Brands | EMEA          
Total Net Sales 16,673 18,287 62,374 60,567  
Strategic Brands | Asia Pacific          
Total Net Sales 6,243 8,231 20,024 20,148  
Strategic Brands | Latin America And Caribbean          
Total Net Sales 212 278 990 1,794  
Other          
Total Net Sales 5,860 6,573 16,973 17,853  
Other | U.S. And Canada          
Total Net Sales $ 5,860 $ 6,573 $ 16,973 $ 17,853