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REVENUE RECOGNITION (Tables) | 12 Months Ended
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Dec. 31, 2019
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Year Ended December 31, 2019
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Latin | ​ | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ | ​ | ​
Net Sales |  | Canada |  | EMEA2 |  | Asia Pacific |  | Caribbean |  | Total
Monster Energy® Drinks | ​ | $ | 2,799,701 | ​ | $ | 599,706 | ​ | $ | 326,684 | ​ | $ | 177,938 | ​ | $ | 3,904,029
Strategic Brands | ​ |  | 173,968 | ​ |  | 74,803 | ​ |  | 25,060 | ​ |  | 1,094 | ​ |  | 274,925
Other | ​ |  | 21,865 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 21,865
Total Net Sales | ​ | $ | 2,995,534 | ​ | $ | 674,509 | ​ | $ | 351,744 | ​ | $ | 179,032 | ​ | $ | 4,200,819
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Year Ended December 31, 2018
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Latin | ​ | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ | ​ | ​
Net Sales |  | Canada |  | EMEA2 |  | Asia Pacific |  | Caribbean |  | Total
Monster Energy® Drinks | ​ | $ | 2,627,000 | ​ | $ | 500,826 | ​ | $ | 225,172 | ​ | $ | 145,429 | ​ | $ | 3,498,427
Strategic Brands | ​ |  | 179,677 | ​ |  | 77,841 | ​ |  | 26,254 | ​ |  | 2,064 | ​ |  | 285,836
Other | ​ |  | 22,920 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 22,920
Total Net Sales | ​ | $ | 2,829,597 | ​ | $ | 578,667 | ​ | $ | 251,426 | ​ | $ | 147,493 | ​ | $ | 3,807,183
​ 2Europe, Middle East and Africa (“EMEA”)

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130545-203045 + Details
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