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SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands | 3 Months Ended | 12 Months Ended
--- | --- | ---
Dec. 31, 2019 USD ($) | Sep. 30, 2019 USD ($) | Jun. 30, 2019 USD ($) | Mar. 31, 2019 USD ($) | Dec. 31, 2018 USD ($) | Sep. 30, 2018 USD ($) | Jun. 30, 2018 USD ($) | Mar. 31, 2018 USD ($) | Dec. 31, 2019 USD ($) segment | Dec. 31, 2018 USD ($) | Dec. 31, 2017 USD ($)
Segment information |  |  |  |  |  |  |  |  |  |  |
Number of reportable segments | segment |  |  |  |  |  |  |  |  | 3 |  |
Number of operating segments | segment |  |  |  |  |  |  |  |  | 3 |  |
Total Net Sales | $ 1,017,206 | $ 1,133,577 | $ 1,104,045 | $ 945,991 | $ 924,229 | $ 1,016,160 | $ 1,015,873 | $ 850,921 | $ 4,200,819 | $ 3,807,183 | $ 3,369,045
Operating income |  |  |  |  |  |  |  |  | 1,402,939 | 1,283,619 | 1,198,787
Income before tax |  |  |  |  |  |  |  |  | 1,415,962 | 1,293,272 | 1,201,623
Recognition of deferred revenue |  |  |  |  |  |  |  |  | 25,000 | 21,900 | 22,300
Corporate and unallocated |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Operating income |  |  |  |  |  |  |  |  | (330,741) | (269,325) | (245,833)
Income before tax |  |  |  |  |  |  |  |  | (318,764) | (260,631) | (242,957)
Monster Energy Drinks |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 3,904,029 | 3,498,427 |
Monster Energy Drinks | Operating segment |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 3,904,029 | 3,498,427 | 3,047,596
Operating income |  |  |  |  |  |  |  |  | 1,565,977 | 1,371,062 | 1,264,579
Income before tax |  |  |  |  |  |  |  |  | 1,567,022 | 1,372,001 | 1,264,555
Recognition of deferred revenue |  |  |  |  |  |  |  |  | 46,300 | 44,300 | 43,400
Distribution Agreements Termination Cost |  |  |  |  |  |  |  |  | 11,300 | 26,600 | 35,400
Strategic Brands |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 274,925 | 285,836 |
Strategic Brands | Operating segment |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 274,925 | 285,836 | 299,844
Operating income |  |  |  |  |  |  |  |  | 164,053 | 176,520 | 174,458
Income before tax |  |  |  |  |  |  |  |  | 164,049 | 176,540 | 174,442
Other |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 21,865 | 22,920 |
Other | Operating segment |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 21,865 | 22,920 | 21,605
Operating income |  |  |  |  |  |  |  |  | 3,650 | 5,362 | 5,583
Income before tax |  |  |  |  |  |  |  |  | $ 3,655 | $ 5,362 | $ 5,583

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