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GOODWILL AND OTHER INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2019
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 9. GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the years ended December 31, 2019 and 2018 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2018 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at December 31, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2017 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at December 31, 2018 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | December 31, |  | December 31,
​ | ​ | 2019 | ​ | 2018
Amortizing intangibles | ​ | $ | 66,949 | ​ | $ | 71,350
Accumulated amortization | ​ |  | (49,128) | ​ |  | (38,311)
​ | ​ |  | 17,821 | ​ |  | 33,039
Non-amortizing intangibles | ​ |  | 1,034,284 | ​ |  | 1,012,839
​ | ​ | $ | 1,052,105 | ​ | $ | 1,045,878
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $11.6 million, $11.9 million and $11.9 million for the years ended December 31, 2019, 2018 and 2017, respectively. The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2019: ​
​ | ​ | ​ | ​
Year Ending December 31: |  | ​ | ​
​ | ​ | ​ | ​
2020 | ​ | $ | 7,670
2021 | ​ | ​ | 4,429
2022 | ​ | ​ | 4,404
2023 | ​ | ​ | 1,111
2024 | ​ | ​ | 13
2025 and thereafter | ​ | ​ | 194
​ | ​ | $ | 17,821
​ At December 31, 2019, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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