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REVENUE RECOGNITION (Tables)
12 Months Ended
Dec. 31, 2019
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Year Ended December 31, 2019

Latin

America

U.S. and

and

Net Sales

    

Canada

    

EMEA2

    

Asia Pacific

    

Caribbean

    

Total

Monster Energy® Drinks

 $

2,799,701

 $

599,706

 $

326,684

 $

177,938

 $

3,904,029

Strategic Brands

 

173,968

 

74,803

 

25,060

 

1,094

 

274,925

Other

 

21,865

 

 

 

 

21,865

Total Net Sales

 $

2,995,534

 $

674,509

 $

351,744

 $

179,032

 $

4,200,819

Year Ended December 31, 2018

Latin

America

U.S. and

and

Net Sales

    

Canada

    

EMEA2

    

Asia Pacific

    

Caribbean

    

Total

Monster Energy® Drinks

$

2,627,000

$

500,826

$

225,172

$

145,429

$

3,498,427

Strategic Brands

 

179,677

 

77,841

 

26,254

 

2,064

 

285,836

Other

 

22,920

 

 

 

 

22,920

Total Net Sales

$

2,829,597

$

578,667

$

251,426

$

147,493

$

3,807,183

2Europe, Middle East and Africa (“EMEA”)