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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2019
Sep. 30, 2019
Jun. 30, 2019
Mar. 31, 2019
Dec. 31, 2018
Sep. 30, 2018
Jun. 30, 2018
Mar. 31, 2018
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Total Net Sales $ 1,017,206 $ 1,133,577 $ 1,104,045 $ 945,991 $ 924,229 $ 1,016,160 $ 1,015,873 $ 850,921 $ 4,200,819 $ 3,807,183 $ 3,369,045
Contract Liabilities                      
Deferred revenue $ 331,700       $ 356,300       331,700 356,300  
Deferred revenue recognized in net sales                 46,300 44,300 $ 43,400
U.S. And Canada                      
Total Net Sales                 2,995,534 2,829,597  
EMEA                      
Total Net Sales                 674,509 578,667  
Asia Pacific                      
Total Net Sales                 351,744 251,426  
Latin America And Caribbean                      
Total Net Sales                 179,032 147,493  
Monster Energy Drinks                      
Total Net Sales                 3,904,029 3,498,427  
Monster Energy Drinks | U.S. And Canada                      
Total Net Sales                 2,799,701 2,627,000  
Monster Energy Drinks | EMEA                      
Total Net Sales                 599,706 500,826  
Monster Energy Drinks | Asia Pacific                      
Total Net Sales                 326,684 225,172  
Monster Energy Drinks | Latin America And Caribbean                      
Total Net Sales                 177,938 145,429  
Strategic Brands                      
Total Net Sales                 274,925 285,836  
Strategic Brands | U.S. And Canada                      
Total Net Sales                 173,968 179,677  
Strategic Brands | EMEA                      
Total Net Sales                 74,803 77,841  
Strategic Brands | Asia Pacific                      
Total Net Sales                 25,060 26,254  
Strategic Brands | Latin America And Caribbean                      
Total Net Sales                 1,094 2,064  
Other                      
Total Net Sales                 21,865 22,920  
Other | U.S. And Canada                      
Total Net Sales                 $ 21,865 $ 22,920