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GOODWILL AND OTHER INTANGIBLE ASSETS

12 Months Ended

Dec. 31, 2019

GOODWILL AND OTHER INTANGIBLE ASSETS

9. GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the years ended December 31, 2019 and 2018 by reportable segment:


	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2018	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at December 31, 2019	$	693,644	$	637,999	$	—	$	1,331,643


	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2017	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at December 31, 2018	$	693,644	$	637,999	$	—	$	1,331,643

Intangible assets consist of the following at:


	December 31,		December 31,
	2019		2018
Amortizing intangibles	$	66,949	$	71,350
Accumulated amortization		(49,128)		(38,311)
		17,821		33,039
Non-amortizing intangibles		1,034,284		1,012,839
	$	1,052,105	$	1,045,878

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $11.6 million, $11.9 million and $11.9 million for the years ended December 31, 2019, 2018 and 2017, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2019:


Year Ending December 31:

2020	$	7,670
2021		4,429
2022		4,404
2023		1,111
2024		13
2025 and thereafter		194
	$	17,821

At December 31, 2019, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.