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GOODWILL AND OTHER INTANGIBLE ASSETS | 3 Months Ended
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Mar. 31, 2020
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10. GOODWILL AND OTHER INTANGIBLE ASSETS ​ The following is a roll-forward of goodwill for the three-months ended March 31, 2020 and March 31, 2019 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ |  | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ |  | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at March 31, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2018 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | —
Balance at March 31, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | March 31, |  | December 31,
​ | ​ | 2020 | ​ | 2019
Amortizing intangibles | ​ | $ | 66,954 | ​ | $ | 66,949
Accumulated amortization | ​ |  | (52,021) | ​ |  | (49,128)
​ | ​ |  | 14,933 | ​ |  | 17,821
Non-amortizing intangibles | ​ |  | 1,038,174 | ​ |  | 1,034,284
​ | ​ | $ | 1,053,107 | ​ | $ | 1,052,105
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.9 million for both the three-months ended March 31, 2020 and 2019. The Company recorded an impairment charge of $3.0 million on a Strategic Brand trademark in the three-months ended March 31, 2020. ​ The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2020: ​
​ | ​ | ​ | ​
2020 (excluding the three-months ended March 31, 2020) |  | $ | 4,783
2021 | ​ |  | 4,429
2022 | ​ |  | 4,404
2023 | ​ |  | 1,111
2024 | ​ |  | 13
2025 and thereafter | ​ |  | 193
​ | ​ | $ | 14,933
​

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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