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REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2020
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2020
​ |  | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin |  | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ | ​
Net Sales | ​ | Canada | ​ | EMEA1 | ​ | Asia Pacific | ​ | Caribbean | ​ | Total
Monster Energy® Drinks | ​ | $ | 690,018 | ​ | $ | 164,771 | ​ | $ | 85,904 | ​ | $ | 51,761 | ​ | $ | 992,454
Strategic Brands | ​ | ​ | 37,870 | ​ | ​ | 20,346 | ​ | ​ | 5,317 | ​ | ​ | 1,005 | ​ | ​ | 64,538
Other | ​ | ​ | 5,105 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 5,105
Total Net Sales | ​ | $ | 732,993 | ​ | $ | 185,117 | ​ | $ | 91,221 | ​ | $ | 52,766 | ​ | $ | 1,062,097
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2019
​ |  | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin |  | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ |  | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ |  | ​
Net Sales | ​ | Canada | ​ | EMEA1 | ​ | Asia Pacific | ​ | Caribbean | ​ | Total
Monster Energy® Drinks | ​ | $ | 642,826 | ​ | $ | 124,637 | ​ | $ | 62,456 | ​ | $ | 40,465 | ​ | $ | 870,384
Strategic Brands | ​ |  | 41,750 | ​ |  | 21,908 | ​ |  | 6,225 | ​ |  | 403 | ​ |  | 70,286
Other | ​ |  | 5,321 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,321
Total Net Sales | ​ | $ | 689,897 | ​ | $ | 146,545 | ​ | $ | 68,681 | ​ | $ | 40,868 | ​ | $ | 945,991
​ 1Europe, Middle East and Africa (“EMEA”) ​

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