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GOODWILL AND OTHER INTANGIBLE ASSETS
3 Months Ended
Mar. 31, 2020
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

10.         GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the three-months ended March 31, 2020 and March 31, 2019 by reportable segment:

Monster

 

Energy®

Strategic

 

    

Drinks

    

Brands

    

Other

    

Total

Balance at December 31, 2019

$

693,644

$

637,999

$

$

1,331,643

Acquisitions

 

 

 

 

Balance at March 31, 2020

$

693,644

$

637,999

$

$

1,331,643

Monster

Energy®

Strategic

    

Drinks

    

Brands

    

Other

    

Total

Balance at December 31, 2018

$

693,644

$

637,999

$

$

1,331,643

Acquisitions

Balance at March 31, 2019

$

693,644

$

637,999

$

$

1,331,643

Intangible assets consist of the following at:

    

March 31, 

    

December 31, 

2020

2019

Amortizing intangibles

$

66,954

$

66,949

Accumulated amortization

 

(52,021)

 

(49,128)

 

14,933

 

17,821

Non-amortizing intangibles

 

1,038,174

 

1,034,284

$

1,053,107

$

1,052,105

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.9 million for both the three-months ended March 31, 2020 and 2019. The Company recorded an impairment charge of $3.0 million on a Strategic Brand trademark in the three-months ended March 31, 2020.

The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2020:

2020 (excluding the three-months ended March 31, 2020)

    

$

4,783

2021

 

4,429

2022

 

4,404

2023

 

1,111

2024

 

13

2025 and thereafter

 

193

$

14,933