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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2020
Mar. 31, 2019
Dec. 31, 2019
Total Net Sales $ 1,062,097 $ 945,991  
Contract Liabilities      
Deferred revenue 323,200   $ 331,700
Deferred revenue recognized in net sales 10,600 14,200  
U.S. and Canada      
Total Net Sales 732,993 689,897  
EMEA      
Total Net Sales 185,117 146,545  
Asia Pacific      
Total Net Sales 91,221 68,681  
Latin America and Caribbean      
Total Net Sales 52,766 40,868  
Monster Energy Drinks      
Total Net Sales 992,454 870,384  
Monster Energy Drinks | U.S. and Canada      
Total Net Sales 690,018 642,826  
Monster Energy Drinks | EMEA      
Total Net Sales 164,771 124,637  
Monster Energy Drinks | Asia Pacific      
Total Net Sales 85,904 62,456  
Monster Energy Drinks | Latin America and Caribbean      
Total Net Sales 51,761 40,465  
Strategic Brands      
Total Net Sales 64,538 70,286  
Strategic Brands | U.S. and Canada      
Total Net Sales 37,870 41,750  
Strategic Brands | EMEA      
Total Net Sales 20,346 21,908  
Strategic Brands | Asia Pacific      
Total Net Sales 5,317 6,225  
Strategic Brands | Latin America and Caribbean      
Total Net Sales 1,005 403  
Other      
Total Net Sales 5,105 5,321  
Other | U.S. and Canada      
Total Net Sales $ 5,105 $ 5,321