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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) | 3 Months Ended | 6 Months Ended | 15 Months Ended |
--- | --- | --- | --- | ---
Jun. 30, 2020 | Jun. 30, 2019 | Jun. 30, 2020 | Jun. 30, 2019 | Jun. 30, 2020 | Dec. 31, 2019
Total Net Sales | $ 1,093,896,000 | $ 1,104,045,000 | $ 2,155,993,000 | $ 2,050,037,000 |  |
Contract Liabilities |  |  |  |  |  |
Deferred revenue | 317,800,000 |  | 317,800,000 |  | $ 317,800,000 | $ 331,700,000
Deferred revenue recognized in net sales |  | 10,600,000 | 21,100,000 | 24,800,000 | $ 10,500,000 |
U.S. and Canada |  |  |  |  |  |
Total Net Sales | 794,745,000 | 791,765,000 | 1,527,739 | 1,481,663,000 |  |
EMEA |  |  |  |  |  |
Total Net Sales | 142,715,000 | 179,241,000 | 327,833 | 325,787,000 |  |
Asia Pacific |  |  |  |  |  |
Total Net Sales | 118,018,000 | 90,507,000 | 209,239 | 159,188,000 |  |
Latin America and Caribbean |  |  |  |  |  |
Total Net Sales | 38,418,000 | 42,532,000 | 91,182 | 83,399,000 |  |
Monster Energy Drinks |  |  |  |  |  |
Total Net Sales | 1,027,686,000 | 1,019,110,000 | 2,020,139 | 1,889,495,000 |  |
Monster Energy Drinks | U.S. and Canada |  |  |  |  |  |
Total Net Sales | 746,946,000 | 738,554,000 | 1,436,964 | 1,381,380,000 |  |
Monster Energy Drinks | EMEA |  |  |  |  |  |
Total Net Sales | 129,921,000 | 155,448,000 | 294,692 | 280,086,000 |  |
Monster Energy Drinks | Asia Pacific |  |  |  |  |  |
Total Net Sales | 112,832,000 | 82,952,000 | 198,736 | 145,408,000 |  |
Monster Energy Drinks | Latin America and Caribbean |  |  |  |  |  |
Total Net Sales | 37,987,000 | 42,156,000 | 89,747 | 82,621,000 |  |
Strategic Brands |  |  |  |  |  |
Total Net Sales | 59,566,000 | 79,144,000 | 124,105 | 149,430,000 |  |
Strategic Brands | U.S. and Canada |  |  |  |  |  |
Total Net Sales | 41,155,000 | 47,420,000 | 79,026 | 89,171,000 |  |
Strategic Brands | EMEA |  |  |  |  |  |
Total Net Sales | 12,794,000 | 23,793,000 | 33,141 | 45,701,000 |  |
Strategic Brands | Asia Pacific |  |  |  |  |  |
Total Net Sales | 5,186,000 | 7,555,000 | 10,503 | 13,780,000 |  |
Strategic Brands | Latin America and Caribbean |  |  |  |  |  |
Total Net Sales | 431,000 | 376,000 | 1,435 | 778,000 |  |
Other |  |  |  |  |  |
Total Net Sales | 6,644,000 | 5,791,000 | 11,749 | 11,112,000 |  |
Other | U.S. and Canada |  |  |  |  |  |
Total Net Sales | $ 6,644,000 | $ 5,791,000 | $ 11,749 | $ 11,112,000 |  |

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