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GOODWILL AND OTHER INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2020

GOODWILL AND OTHER INTANGIBLE ASSETS

10. GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the six-months ended June 30, 2020 and June 30, 2019 by reportable segment:


	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2019	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at June 30, 2020	$	693,644	$	637,999	$	—	$	1,331,643


	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2018	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at June 30, 2019	$	693,644	$	637,999	$	—	$	1,331,643

Intangible assets consist of the following at:


	June 30,		December 31,
	2020		2019
Amortizing intangibles	$	66,953	$	66,949
Accumulated amortization		(54,548)		(49,128)
		12,405		17,821
Non-amortizing intangibles		1,043,139		1,034,284
	$	1,055,544	$	1,052,105

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.5 million and $3.0 million for the three- months ended June 30, 2020 and 2019, respectively. Total amortization expense recorded was $5.4 million and $5.9 million for the six- months ended June 30, 2020 and 2019, respectively. The Company recorded impairment charges of $1.0 million and $4.0 million on a Strategic Brand trademark during the three- and six-months ended June 30, 2020, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of June 30, 2020:


2020 (excluding the six-months ended June 30, 2020)	$	2,252
2021		4,429
2022		4,405
2023		1,111
2024		13
2025 and thereafter		195
	$	12,405