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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2020 | Sep. 30, 2019 | Sep. 30, 2020 | Sep. 30, 2019 | Dec. 31, 2019
Total Net Sales | $ 1,246,362 | $ 1,133,577 | $ 3,402,355 | $ 3,183,613 |
Contract Liabilities |  |  |  |  |
Deferred revenue | 313,800 |  | 313,800 |  | $ 331,700
Deferred revenue recognized in net sales | 10,500 | 10,700 | 31,600 | 35,600 |
U.S. and Canada |  |  |  |  |
Total Net Sales | 841,583 | 786,522 | 2,369,322 | 2,268,183 |
EMEA |  |  |  |  |
Total Net Sales | 226,139 | 195,242 | 553,972 | 521,029 |
Asia Pacific |  |  |  |  |
Total Net Sales | 127,247 | 103,396 | 336,486 | 262,585 |
Latin America and Caribbean |  |  |  |  |
Total Net Sales | 51,393 | 48,417 | 142,575 | 131,816 |
Monster Energy Drinks |  |  |  |  |
Total Net Sales | 1,163,420 | 1,061,384 | 3,183,560 | 2,950,877 |
Monster Energy Drinks | U.S. and Canada |  |  |  |  |
Total Net Sales | 786,960 | 737,457 | 2,223,925 | 2,118,835 |
Monster Energy Drinks | EMEA |  |  |  |  |
Total Net Sales | 206,947 | 178,569 | 501,639 | 458,655 |
Monster Energy Drinks | Asia Pacific |  |  |  |  |
Total Net Sales | 120,589 | 97,153 | 319,325 | 242,561 |
Monster Energy Drinks | Latin America and Caribbean |  |  |  |  |
Total Net Sales | 48,924 | 48,205 | 138,671 | 130,826 |
Strategic Brands |  |  |  |  |
Total Net Sales | 74,324 | 66,333 | 198,428 | 215,763 |
Strategic Brands | U.S. and Canada |  |  |  |  |
Total Net Sales | 46,005 | 43,205 | 125,030 | 132,375 |
Strategic Brands | EMEA |  |  |  |  |
Total Net Sales | 19,192 | 16,673 | 52,333 | 62,374 |
Strategic Brands | Asia Pacific |  |  |  |  |
Total Net Sales | 6,658 | 6,243 | 17,161 | 20,024 |
Strategic Brands | Latin America and Caribbean |  |  |  |  |
Total Net Sales | 2,469 | 212 | 3,904 | 990 |
Other |  |  |  |  |
Total Net Sales | 8,618 | 5,860 | 20,367 | 16,973 |
Other | U.S. and Canada |  |  |  |  |
Total Net Sales | $ 8,618 | $ 5,860 | $ 20,367 | $ 16,973 |

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