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SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2020 USD ($) | Sep. 30, 2019 USD ($) | Sep. 30, 2020 USD ($) segment | Sep. 30, 2019 USD ($)
Segment information |  |  |  |
Number of reportable segments | segment |  |  | 3 |
Number of operating segments | segment |  |  | 3 |
Total Net Sales | $ 1,246,362 | $ 1,133,577 | $ 3,402,355 | $ 3,183,613
Operating income | 458,601 | 395,443 | 1,230,852 | 1,085,894
Income before tax | 454,033 | 398,564 | 1,225,361 | 1,094,729
Recognition of deferred revenue | 10,500 | 10,700 | 31,600 | 35,600
Corporate and unallocated |  |  |  |
Segment information |  |  |  |
Operating income | (90,034) | (74,517) | (259,135) | (235,546)
Income before tax | (94,711) | (71,550) | (264,802) | (226,976)
Monster Energy Drinks |  |  |  |
Segment information |  |  |  |
Total Net Sales | 1,163,420 | 1,061,384 | 3,183,560 | 2,950,877
Monster Energy Drinks | Operating segment |  |  |  |
Segment information |  |  |  |
Total Net Sales | 1,163,419 | 1,061,383 | 3,183,559 | 2,950,877
Operating income | 502,392 | 433,848 | 1,366,920 | 1,187,652
Income before tax | 502,500 | 434,003 | 1,367,096 | 1,187,916
Recognition of deferred revenue | 10,500 | 10,700 | 31,600 | 35,600
Termination costs of distributors | 0 | 0 | 200 | 11,000
Strategic Brands |  |  |  |
Segment information |  |  |  |
Total Net Sales | 74,324 | 66,333 | 198,428 | 215,763
Strategic Brands | Operating segment |  |  |  |
Segment information |  |  |  |
Total Net Sales | 74,325 | 66,333 | 198,429 | 215,763
Operating income | 43,875 | 35,107 | 118,287 | 130,762
Income before tax | 43,876 | 35,106 | 118,287 | 130,758
Other |  |  |  |
Segment information |  |  |  |
Total Net Sales | 8,618 | 5,860 | 20,367 | 16,973
Other | Operating segment |  |  |  |
Segment information |  |  |  |
Total Net Sales | 8,618 | 5,861 | 20,367 | 16,973
Operating income | 2,368 | 1,005 | 4,780 | 3,026
Income before tax | $ 2,368 | $ 1,005 | $ 4,780 | $ 3,031

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