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GOODWILL AND OTHER INTANGIBLE ASSETS | 9 Months Ended
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Sep. 30, 2020
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10. GOODWILL AND OTHER INTANGIBLE ASSETS ​ The following is a roll-forward of goodwill for the nine-months ended September 30, 2020 and September 30, 2019 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2018 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | September 30, |  | December 31,
​ | ​ | 2020 | ​ | 2019
Amortizing intangibles | ​ | $ | 66,953 | ​ | $ | 66,949
Accumulated amortization | ​ |  | (55,674) | ​ |  | (49,128)
​ | ​ |  | 11,279 | ​ |  | 17,821
Non-amortizing intangibles | ​ |  | 1,048,258 | ​ |  | 1,034,284
​ | ​ | $ | 1,059,537 | ​ | $ | 1,052,105
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $1.1 million and $2.9 million for the three- months ended September 30, 2020 and 2019, respectively. Total amortization expense recorded was $6.5 million and $8.7 million for the nine- months ended September 30, 2020 and 2019, respectively. The Company recorded impairment charges of $3.0 million and $7.0 million on a Strategic Brand trademark during the three- and nine-months ended September 30, 2020, respectively. ​ The following is the future estimated amortization expense related to amortizing intangibles as of September 30, 2020: ​
​ | ​ | ​ | ​
2020 (excluding the nine-months ended September 30, 2020) | ​ | $ | 1,126
2021 | ​ | ​ | 4,429
2022 | ​ | ​ | 4,405
2023 | ​ | ​ | 1,111
2024 | ​ | ​ | 13
2025 and thereafter | ​ | ​ | 195
​ | ​ | $ | 11,279
​

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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