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GOODWILL AND OTHER INTANGIBLE ASSETS - Goodwill (Details) - USD ($) $ in Thousands | Sep. 30, 2020 | Dec. 31, 2019 | Sep. 30, 2019
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Goodwill |  |  |
Goodwill, Beginning Balance | $ 1,331,643 | $ 1,331,643 | $ 1,331,643
Goodwill, Ending Balance | 1,331,643 | 1,331,643 | 1,331,643
Monster Energy Drinks |  |  |
Goodwill |  |  |
Goodwill, Beginning Balance | 693,644 | 693,644 | 693,644
Goodwill, Ending Balance | 693,644 | 693,644 | 693,644
Strategic Brands |  |  |
Goodwill |  |  |
Goodwill, Beginning Balance | 637,999 | 637,999 | 637,999
Goodwill, Ending Balance | $ 637,999 | $ 637,999 | $ 637,999

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- Definition Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=77989000&loc=SL49117168-202975 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=99380562&loc=d3e13770-109266 + Details
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- Details
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- Details
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