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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 12 Months Ended
--- | --- | ---
Dec. 31, 2020 | Sep. 30, 2020 | Jun. 30, 2020 | Mar. 31, 2020 | Dec. 31, 2019 | Sep. 30, 2019 | Jun. 30, 2019 | Mar. 31, 2019 | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018
Total Net Sales | $ 1,196,283 | $ 1,246,362 | $ 1,093,896 | $ 1,062,097 | $ 1,017,206 | $ 1,133,577 | $ 1,104,045 | $ 945,991 | $ 4,598,638 | $ 4,200,819 | $ 3,807,183
Contract Liabilities |  |  |  |  |  |  |  |  |  |  |
Deferred revenue | $ 309,900 |  |  |  | $ 331,700 |  |  |  | 309,900 | 331,700 |
Deferred revenue recognized in net sales |  |  |  |  |  |  |  |  | 42,100 | 46,300 | 44,300
U.S. and Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 3,214,566 | 2,995,534 | 2,829,597
EMEA |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 745,827 | 674,509 | 578,667
Asia Pacific |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 423,792 | 351,744 | 251,426
Latin America and Caribbean |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 214,453 | 179,032 | 147,493
Monster Energy Drinks |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 4,305,246 | 3,904,029 | 3,498,427
Monster Energy Drinks | U.S. and Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 3,020,667 | 2,799,701 | 2,627,000
Monster Energy Drinks | EMEA |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 675,045 | 599,706 | 500,826
Monster Energy Drinks | Asia Pacific |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 400,317 | 326,684 | 225,172
Monster Energy Drinks | Latin America and Caribbean |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 209,217 | 177,938 | 145,429
Strategic Brands |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 266,354 | 274,925 | 285,836
Strategic Brands | U.S. and Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 166,861 | 173,968 | 179,677
Strategic Brands | EMEA |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 70,782 | 74,803 | 77,841
Strategic Brands | Asia Pacific |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 23,475 | 25,060 | 26,254
Strategic Brands | Latin America and Caribbean |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 5,236 | 1,094 | 2,064
Other |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 27,038 | 21,865 | 22,920
Other | U.S. and Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | $ 27,038 | $ 21,865 | $ 22,920

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