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GOODWILL AND OTHER INTANGIBLE ASSETS

12 Months Ended

Dec. 31, 2020

GOODWILL AND OTHER INTANGIBLE ASSETS

9. GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the years ended December 31, 2020 and 2019 by reportable segment:


	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2019	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at December 31, 2020	$	693,644	$	637,999	$	—	$	1,331,643


	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2018	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at December 31, 2019	$	693,644	$	637,999	$	—	$	1,331,643

Intangible assets consist of the following at:


	December 31,		December 31,
	2020		2019
Amortizing intangibles	$	66,875	$	66,949
Accumulated amortization		(56,801)		(49,128)
		10,074		17,821
Non-amortizing intangibles		1,048,972		1,034,284
	$	1,059,046	$	1,052,105

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $7.7 million, $11.6 million and $11.9 million for the years ended December 31, 2020, 2019 and 2018, respectively. Total impairment recorded was $8.7 million for the year ended December 31, 2020. No impairment was recorded for the years ended December 31, 2019 and 2018.

The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2020:


Year Ending December 31:

2021	$	4,426
2022		4,405
2023		1,111
2024		13
2025		13
2026 and thereafter		106
	$	10,074

At December 31, 2020, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.