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SEGMENT INFORMATION

12 Months Ended

Dec. 31, 2020

SEGMENT INFORMATION

SEGMENT INFORMATION

19.        SEGMENT INFORMATION

The Company has three operating and reportable segments: (i) Monster Energy® Drinks segment, which is primarily comprised of the Company’s Monster Energy® drinks and Reign Total Body Fuel® high performance energy drinks, (ii) Strategic Brands segment, which is primarily comprised of the various energy drink brands acquired from TCCC in 2015 as well as the Company’s affordable energy brands, and (iii) Other segment, which is comprised of the AFF Third-Party Products.  

The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling ready-to-drink packaged drinks primarily to bottlers/distributors. In some cases, the Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.

The Company’s Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors.

Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but lower per case gross profit margin percentages than the Strategic Brands segment.

Corporate and unallocated amounts that do not relate to a reportable segment have been allocated to “Corporate & Unallocated.” No asset information, other than goodwill and other intangible assets, has been provided in the Company’s reportable segments, as management does not measure or allocate such assets on a segment basis.

The net revenues derived from the Company’s reportable segments and other financial information related thereto for the years ended December 31, 2020, 2019 and 2018 are as follows:

​

​	​	​	​	​	​	​	​	​	​
​		2020			2019			2018
Net sales:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks⁽¹⁾	​	$	4,305,246	​	$	3,904,029	​	$	3,498,427
Strategic Brands	​		266,354	​		274,925	​		285,836
Other	​		27,038	​		21,865	​		22,920
Corporate and unallocated	​		—	​		—	​		—
​	​	$	4,598,638	​	$	4,200,819	​	$	3,807,183

​

​	​	​	​	​	​	​	​	​	​
​		2020			2019			2018
Operating Income:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks⁽¹⁾ ⁽²⁾	​	$	1,820,346	​	$	1,565,977	​	$	1,371,062
Strategic Brands	​		155,047	​		164,053	​		176,520
Other	​		5,930	​		3,650	​		5,362
Corporate and unallocated	​		(348,170)	​		(330,741)	​		(269,325)
​	​	$	1,633,153	​	$	1,402,939	​	$	1,283,619

​

​	​	​	​	​	​	​	​	​	​
​		2020			2019			2018
Income before tax:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks⁽¹⁾ ⁽²⁾	​	$	1,820,625	​	$	1,567,022	​	$	1,372,001
Strategic Brands	​		155,047	​		164,049	​		176,540
Other	​		5,933	​		3,655	​		5,362
Corporate and unallocated	​		(355,448)	​		(318,764)	​		(260,631)
​	​	$	1,626,157	​	$	1,415,962	​	$	1,293,272

​

(1) Includes $42.1 million, $46.3 million and $44.3 million for the years ended December 31, 2020, 2019 and 2018, respectively, related to the recognition of deferred revenue.

​

(2) Includes $0.2 million, $11.3 million and $26.6 million for the years ended December 31, 2020, 2019 and 2018, respectively, related to distributor termination costs.

​

​	​	​	​	​	​	​	​	​	​
​		2020			2019			2018
Depreciation and amortization:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks	​	$	38,277	​	$	39,397	​	$	36,387
Strategic Brands	​		4,178	​		7,935	​		7,774
Other	​		4,631	​		4,637	​		4,657
Corporate and unallocated	​		9,944	​		8,758	​		8,161
​	​	$	57,030	​	$	60,727	​	$	56,979

​

Corporate and unallocated expenses were $348.2 million for the year ended December 31, 2020 and included $234.1 million of payroll costs, of which $69.9 million was attributable to stock-based compensation expense (See Note 15, “Stock-Based Compensation”), $67.6 million of professional service expenses, including accounting and legal costs, $7.5 million of insurance costs and $39.0 million of other operating expenses.

Corporate and unallocated expenses were $330.7 million for the year ended December 31, 2019 and included $203.3 million of payroll costs, of which $63.4 million was attributable to stock-based compensation expense (See Note 15, “Stock-Based Compensation”), $78.5 million of professional service expenses, including accounting and legal costs, $6.1 million of insurance costs and  $42.8 million of other operating expenses.

Corporate and unallocated expenses were $269.3 million for the year ended December 31, 2018 and included $174.9 million of payroll costs, of which $57.1 million was attributable to stock-based compensation expense (See Note 15, “Stock-Based Compensation”), $53.6 million of professional service expenses, including accounting and legal costs, $6.0 million of insurance costs and $34.8 million of other operating expenses.

Coca-Cola Consolidated, Inc. accounted for approximately 12%, 13% and 13% of the Company's net sales for the years ended December 31, 2020, 2019 and 2018, respectively.

Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 11% and 12% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively.

Coca-Cola European Partners accounted for approximately 10% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018.

Net sales to customers outside the United States amounted to $1.51 billion, $1.33 billion and $1.09 billion for the years ended December 31, 2020, 2019 and 2018, respectively.  Such sales were approximately 33%, 32% and 29% of net sales for the years ended December 31, 2020, 2019 and 2018, respectively.

Goodwill and other intangible assets for the Company’s reportable segments as of December 31, 2020 and 2019 are as follows:

​

​	​	​	​	​	​	​
​		2020			2019
Goodwill and other intangible assets:	​	​	​	​	​	​
Monster Energy® Drinks	​	$	1,406,646	​	$	1,384,940
Strategic Brands	​		974,132	​		984,393
Other	​		9,911	​		14,415
Corporate and unallocated	​		—	​		—
​	​	$	2,390,689	​	$	2,383,748

​

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- References

No definition available.

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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