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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2020
Sep. 30, 2020
Jun. 30, 2020
Mar. 31, 2020
Dec. 31, 2019
Sep. 30, 2019
Jun. 30, 2019
Mar. 31, 2019
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Total Net Sales $ 1,196,283 $ 1,246,362 $ 1,093,896 $ 1,062,097 $ 1,017,206 $ 1,133,577 $ 1,104,045 $ 945,991 $ 4,598,638 $ 4,200,819 $ 3,807,183
Contract Liabilities                      
Deferred revenue $ 309,900       $ 331,700       309,900 331,700  
Deferred revenue recognized in net sales                 42,100 46,300 44,300
U.S. and Canada                      
Total Net Sales                 3,214,566 2,995,534 2,829,597
EMEA                      
Total Net Sales                 745,827 674,509 578,667
Asia Pacific                      
Total Net Sales                 423,792 351,744 251,426
Latin America and Caribbean                      
Total Net Sales                 214,453 179,032 147,493
Monster Energy Drinks                      
Total Net Sales                 4,305,246 3,904,029 3,498,427
Monster Energy Drinks | U.S. and Canada                      
Total Net Sales                 3,020,667 2,799,701 2,627,000
Monster Energy Drinks | EMEA                      
Total Net Sales                 675,045 599,706 500,826
Monster Energy Drinks | Asia Pacific                      
Total Net Sales                 400,317 326,684 225,172
Monster Energy Drinks | Latin America and Caribbean                      
Total Net Sales                 209,217 177,938 145,429
Strategic Brands                      
Total Net Sales                 266,354 274,925 285,836
Strategic Brands | U.S. and Canada                      
Total Net Sales                 166,861 173,968 179,677
Strategic Brands | EMEA                      
Total Net Sales                 70,782 74,803 77,841
Strategic Brands | Asia Pacific                      
Total Net Sales                 23,475 25,060 26,254
Strategic Brands | Latin America and Caribbean                      
Total Net Sales                 5,236 1,094 2,064
Other                      
Total Net Sales                 27,038 21,865 22,920
Other | U.S. and Canada                      
Total Net Sales                 $ 27,038 $ 21,865 $ 22,920