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REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2021
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2021
​ |  | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin |  | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ |  | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ |  | ​
Net Sales | ​ | Canada | ​ | EMEA1 | ​ | Asia Pacific | ​ | Caribbean | ​ | Total
Monster Energy® Drinks | ​ | $ | 773,504 | ​ | $ | 219,300 | ​ | $ | 106,747 | ​ | $ | 70,729 | ​ | $ | 1,170,280
Strategic Brands | ​ |  | 37,683 | ​ |  | 19,909 | ​ |  | 8,438 | ​ |  | 1,779 | ​ |  | 67,809
Other | ​ |  | 5,727 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,727
Total Net Sales | ​ | $ | 816,914 | ​ | $ | 239,209 | ​ | $ | 115,185 | ​ | $ | 72,508 | ​ | $ | 1,243,816
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2020
​ | ​ | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin | ​ |  | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ | ​ | ​
Net Sales | ​ | Canada | ​ | EMEA1 | ​ | Asia Pacific | ​ | Caribbean | ​ | Total
Monster Energy® Drinks | ​ | $ | 690,018 | ​ | $ | 164,771 | ​ | $ | 85,904 | ​ | $ | 51,761 | ​ | $ | 992,454
Strategic Brands | ​ | ​ | 37,870 | ​ |  | 20,346 | ​ |  | 5,317 | ​ |  | 1,005 | ​ |  | 64,538
Other | ​ | ​ | 5,105 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,105
Total Net Sales | ​ | $ | 732,993 | ​ | $ | 185,117 | ​ | $ | 91,221 | ​ | $ | 52,766 | ​ | $ | 1,062,097
​ 1Europe, Middle East and Africa (“EMEA”) ​

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