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SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands | 3 Months Ended
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Mar. 31, 2021 USD ($) segment | Mar. 31, 2020 USD ($)
Segment information |  |
Number of reportable segments | segment | 3 |
Number of operating segments | segment | 3 |
Total Net Sales | $ 1,243,816 | $ 1,062,097
Operating income | 414,146 | 364,988
Income before tax | 413,387 | 365,860
Recognition of deferred revenue | 10,400 | 10,600
Corporate and unallocated |  |
Segment information |  |
Operating income | (97,606) | (83,659)
Income before tax | (98,514) | (82,824)
Monster Energy Drinks |  |
Segment information |  |
Total Net Sales | 1,170,280 | 992,454
Monster Energy Drinks | Operating segment |  |
Segment information |  |
Total Net Sales | 1,170,280 | 992,454
Operating income | 464,819 | 411,141
Income before tax | 464,968 | 411,178
Recognition of deferred revenue | 10,400 | 10,600
Strategic Brands |  |
Segment information |  |
Total Net Sales | 67,809 | 64,538
Strategic Brands | Operating segment |  |
Segment information |  |
Total Net Sales | 67,809 | 64,538
Operating income | 45,140 | 36,719
Income before tax | 45,140 | 36,719
Other |  |
Segment information |  |
Total Net Sales | 5,727 | 5,105
Other | Operating segment |  |
Segment information |  |
Total Net Sales | 5,727 | 5,105
Operating income | 1,793 | 787
Income before tax | $ 1,793 | $ 787

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