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v3.21.1

REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended |
--- | --- | ---
Mar. 31, 2021 | Mar. 31, 2020 | Dec. 31, 2020
Total Net Sales | $ 1,243,816 | $ 1,062,097 |
Contract Liabilities |  |  |
Deferred revenue | 303,700 |  | $ 309,900
Deferred revenue recognized in net sales | 10,400 | 10,600 |
U.S. and Canada |  |  |
Total Net Sales | 816,914 | 732,993 |
EMEA |  |  |
Total Net Sales | 239,209 | 185,117 |
Asia Pacific |  |  |
Total Net Sales | 115,185 | 91,221 |
Latin America and Caribbean |  |  |
Total Net Sales | 72,508 | 52,766 |
Monster Energy Drinks |  |  |
Total Net Sales | 1,170,280 | 992,454 |
Monster Energy Drinks | U.S. and Canada |  |  |
Total Net Sales | 773,504 | 690,018 |
Monster Energy Drinks | EMEA |  |  |
Total Net Sales | 219,300 | 164,771 |
Monster Energy Drinks | Asia Pacific |  |  |
Total Net Sales | 106,747 | 85,904 |
Monster Energy Drinks | Latin America and Caribbean |  |  |
Total Net Sales | 70,729 | 51,761 |
Strategic Brands |  |  |
Total Net Sales | 67,809 | 64,538 |
Strategic Brands | U.S. and Canada |  |  |
Total Net Sales | 37,683 | 37,870 |
Strategic Brands | EMEA |  |  |
Total Net Sales | 19,909 | 20,346 |
Strategic Brands | Asia Pacific |  |  |
Total Net Sales | 8,438 | 5,317 |
Strategic Brands | Latin America and Caribbean |  |  |
Total Net Sales | 1,779 | 1,005 |
Other |  |  |
Total Net Sales | 5,727 | 5,105 |
Other | U.S. and Canada |  |  |
Total Net Sales | $ 5,727 | $ 5,105 |

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