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REVENUE RECOGNITION (Tables)
3 Months Ended
Mar. 31, 2021
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Three-Months Ended March 31, 2021

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

773,504

$

219,300

$

106,747

$

70,729

$

1,170,280

Strategic Brands

 

37,683

 

19,909

 

8,438

 

1,779

 

67,809

Other

 

5,727

 

 

 

 

5,727

Total Net Sales

$

816,914

$

239,209

$

115,185

$

72,508

$

1,243,816

Three-Months Ended March 31, 2020

    

    

    

Latin

    

America

U.S. and

and

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

690,018

$

164,771

$

85,904

$

51,761

$

992,454

Strategic Brands

37,870

 

20,346

 

5,317

 

1,005

 

64,538

Other

5,105

 

 

 

 

5,105

Total Net Sales

$

732,993

$

185,117

$

91,221

$

52,766

$

1,062,097

1Europe, Middle East and Africa (“EMEA”)