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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2021
Mar. 31, 2020
Dec. 31, 2020
Total Net Sales $ 1,243,816 $ 1,062,097  
Contract Liabilities      
Deferred revenue 303,700   $ 309,900
Deferred revenue recognized in net sales 10,400 10,600  
U.S. and Canada      
Total Net Sales 816,914 732,993  
EMEA      
Total Net Sales 239,209 185,117  
Asia Pacific      
Total Net Sales 115,185 91,221  
Latin America and Caribbean      
Total Net Sales 72,508 52,766  
Monster Energy Drinks      
Total Net Sales 1,170,280 992,454  
Monster Energy Drinks | U.S. and Canada      
Total Net Sales 773,504 690,018  
Monster Energy Drinks | EMEA      
Total Net Sales 219,300 164,771  
Monster Energy Drinks | Asia Pacific      
Total Net Sales 106,747 85,904  
Monster Energy Drinks | Latin America and Caribbean      
Total Net Sales 70,729 51,761  
Strategic Brands      
Total Net Sales 67,809 64,538  
Strategic Brands | U.S. and Canada      
Total Net Sales 37,683 37,870  
Strategic Brands | EMEA      
Total Net Sales 19,909 20,346  
Strategic Brands | Asia Pacific      
Total Net Sales 8,438 5,317  
Strategic Brands | Latin America and Caribbean      
Total Net Sales 1,779 1,005  
Other      
Total Net Sales 5,727 5,105  
Other | U.S. and Canada      
Total Net Sales $ 5,727 $ 5,105