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GOODWILL AND OTHER INTANGIBLE ASSETS - Goodwill (Details) - USD ($) $ in Thousands | Jun. 30, 2021 | Dec. 31, 2020 | Jun. 30, 2020
--- | --- | --- | ---
Goodwill |  |  |
Goodwill, Beginning Balance | $ 1,331,643 | $ 1,331,643 | $ 1,331,643
Goodwill, Ending Balance | 1,331,643 | 1,331,643 | 1,331,643
Monster Energy Drinks |  |  |
Goodwill |  |  |
Goodwill, Beginning Balance | 693,644 | 693,644 | 693,644
Goodwill, Ending Balance | 693,644 | 693,644 | 693,644
Strategic Brands |  |  |
Goodwill |  |  |
Goodwill, Beginning Balance | 637,999 | 637,999 | 637,999
Goodwill, Ending Balance | $ 637,999 | $ 637,999 | $ 637,999

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