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v3.21.2

REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended |
--- | --- | --- | ---
Jun. 30, 2021 | Jun. 30, 2020 | Jun. 30, 2021 | Jun. 30, 2020 | Dec. 31, 2020
Total Net Sales | $ 1,461,934 | $ 1,093,896 | $ 2,705,751 | $ 2,155,993 |
Contract Liabilities |  |  |  |  |
Deferred revenue | 298,700 |  | 298,700 |  | $ 309,900
Deferred revenue recognized in net sales | 10,400 | 10,500 | 20,900 | 21,100 |
U.S. and Canada |  |  |  |  |
Total Net Sales | 952,655 | 794,745 | 1,769,570 | 1,527,739 |
EMEA |  |  |  |  |
Total Net Sales | 297,682 | 142,715 | 536,891 | 327,833 |
Asia Pacific |  |  |  |  |
Total Net Sales | 125,940 | 118,018 | 241,125 | 209,239 |
Latin America and Caribbean |  |  |  |  |
Total Net Sales | 85,657 | 38,418 | 158,165 | 91,182 |
Monster Energy Drinks |  |  |  |  |
Total Net Sales | 1,367,094 | 1,027,686 | 2,537,374 | 2,020,139 |
Monster Energy Drinks | U.S. and Canada |  |  |  |  |
Total Net Sales | 895,362 | 746,946 | 1,668,866 | 1,436,964 |
Monster Energy Drinks | EMEA |  |  |  |  |
Total Net Sales | 269,807 | 129,921 | 489,107 | 294,692 |
Monster Energy Drinks | Asia Pacific |  |  |  |  |
Total Net Sales | 118,934 | 112,832 | 225,681 | 198,736 |
Monster Energy Drinks | Latin America and Caribbean |  |  |  |  |
Total Net Sales | 82,991 | 37,987 | 153,720 | 89,747 |
Strategic Brands |  |  |  |  |
Total Net Sales | 86,935 | 59,566 | 154,744 | 124,105 |
Strategic Brands | U.S. and Canada |  |  |  |  |
Total Net Sales | 49,388 | 41,155 | 87,071 | 79,026 |
Strategic Brands | EMEA |  |  |  |  |
Total Net Sales | 27,875 | 12,794 | 47,784 | 33,141 |
Strategic Brands | Asia Pacific |  |  |  |  |
Total Net Sales | 7,006 | 5,186 | 15,444 | 10,503 |
Strategic Brands | Latin America and Caribbean |  |  |  |  |
Total Net Sales | 2,666 | 431 | 4,445 | 1,435 |
Other |  |  |  |  |
Total Net Sales | 7,905 | 6,644 | 13,633 | 11,749 |
Other | U.S. and Canada |  |  |  |  |
Total Net Sales | $ 7,905 | $ 6,644 | $ 13,633 | $ 11,749 |

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