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GOODWILL AND OTHER INTANGIBLE ASSETS | 6 Months Ended
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Jun. 30, 2021
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10. GOODWILL AND OTHER INTANGIBLE ASSETS ​ The following is a roll-forward of goodwill for the six-months ended June 30, 2021 and 2020 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at June 30, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at June 30, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | June 30, |  | December 31,
​ | ​ | 2021 | ​ | 2020
Amortizing intangibles | ​ | $ | 66,875 | ​ | $ | 66,875
Accumulated amortization | ​ |  | (59,025) | ​ |  | (56,801)
​ | ​ |  | 7,850 | ​ |  | 10,074
Non-amortizing intangibles | ​ |  | 1,050,473 | ​ |  | 1,048,972
​ | ​ | $ | 1,058,323 | ​ | $ | 1,059,046
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $1.1 million and $2.5 million for the three-months ended June 30, 2021 and 2020, respectively. Total amortization expense recorded was $2.2 million and $5.4 million for the six-months ended June 30, 2021 and 2020, respectively. The Company recorded an impairment charge of $1.0 million and $4.0 million on a Strategic Brand trademark in the three- and six-months ended June 30, 2020, respectively. ​ The following is the future estimated amortization expense related to amortizing intangibles as of June 30, 2021: ​
​ | ​ | ​ | ​
2021 (excluding the six-months ended June 30, 2021) |  | $ | 2,203
2022 | ​ | ​ | 4,405
2023 | ​ | ​ | 1,112
2024 | ​ | ​ | 14
2025 | ​ | ​ | 13
2026 and thereafter | ​ | ​ | 103
​ | ​ | $ | 7,850
​

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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