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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2021 | Sep. 30, 2021
GOODWILL AND OTHER INTANGIBLE ASSETS |  |
Schedule of goodwill |  | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2019 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | 1,331,643
​
Schedule of intangible assets |  | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | September 30, |  | December 31,
​ | ​ | 2021 | ​ | 2020
Amortizing intangibles | ​ | $ | 66,875 | ​ | $ | 66,875
Accumulated amortization | ​ |  | (60,126) | ​ |  | (56,801)
​ | ​ |  | 6,749 | ​ |  | 10,074
Non-amortizing intangibles | ​ |  | 1,059,334 | ​ |  | 1,048,972
​ | ​ | $ | 1,066,083 | ​ | $ | 1,059,046
​
Schedule of future estimated amortization expense related to amortizing intangibles | ​
​ | ​ | ​ | ​
2021 (excluding the nine-months ended September 30, 2021) |  | $ | 1,101
2022 | ​ | ​ | 4,405
2023 | ​ | ​ | 1,112
2024 | ​ | ​ | 14
2025 | ​ | ​ | 13
2026 and thereafter | ​ | ​ | 104
​ | ​ | $ | 6,749

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=121556970&loc=d3e13816-109267 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=121556970&loc=d3e13854-109267 + Details
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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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