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v3.21.2

REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2021 | Sep. 30, 2020 | Sep. 30, 2021 | Sep. 30, 2020 | Dec. 31, 2020
Total Net Sales | $ 1,410,557 | $ 1,246,362 | $ 4,116,308 | $ 3,402,355 |
Contract Liabilities |  |  |  |  |
Deferred revenue | 290,900 |  | 290,900 |  | $ 309,900
Deferred revenue recognized in net sales | 10,400 | 10,500 | 31,300 | 31,600 |
U.S. and Canada |  |  |  |  |
Total Net Sales | 921,744 | 841,583 | 2,691,313 | 2,369,322 |
EMEA |  |  |  |  |
Total Net Sales | 280,551 | 226,139 | 817,442 | 553,972 |
Asia Pacific |  |  |  |  |
Total Net Sales | 126,467 | 127,247 | 367,592 | 336,486 |
Latin America and Caribbean |  |  |  |  |
Total Net Sales | 81,795 | 51,393 | 239,961 | 142,575 |
Monster Energy Drinks |  |  |  |  |
Total Net Sales | 1,329,793 | 1,163,420 | 3,867,162 | 3,183,560 |
Monster Energy Drinks | U.S. and Canada |  |  |  |  |
Total Net Sales | 880,012 | 786,960 | 2,548,873 | 2,223,925 |
Monster Energy Drinks | EMEA |  |  |  |  |
Total Net Sales | 252,101 | 206,947 | 741,208 | 501,639 |
Monster Energy Drinks | Asia Pacific |  |  |  |  |
Total Net Sales | 120,864 | 120,589 | 346,545 | 319,325 |
Monster Energy Drinks | Latin America and Caribbean |  |  |  |  |
Total Net Sales | 76,816 | 48,924 | 230,536 | 138,671 |
Strategic Brands |  |  |  |  |
Total Net Sales | 74,449 | 74,324 | 229,193 | 198,428 |
Strategic Brands | U.S. and Canada |  |  |  |  |
Total Net Sales | 35,417 | 46,005 | 122,487 | 125,030 |
Strategic Brands | EMEA |  |  |  |  |
Total Net Sales | 28,450 | 19,192 | 76,234 | 52,333 |
Strategic Brands | Asia Pacific |  |  |  |  |
Total Net Sales | 5,603 | 6,658 | 21,047 | 17,161 |
Strategic Brands | Latin America and Caribbean |  |  |  |  |
Total Net Sales | 4,979 | 2,469 | 9,425 | 3,904 |
Other |  |  |  |  |
Total Net Sales | 6,315 | 8,618 | 19,953 | 20,367 |
Other | U.S. and Canada |  |  |  |  |
Total Net Sales | $ 6,315 | $ 8,618 | $ 19,953 | $ 20,367 |

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