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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2021 | Dec. 31, 2020 | Dec. 31, 2019
Total Net Sales | $ 5,541,352 | $ 4,598,638 | $ 4,200,819
Contract Liabilities |  |  |
Deferred revenue | 285,800 | 309,900 |
Deferred revenue recognized in net sales | 41,500 | 42,100 | 46,300
U.S. and Canada |  |  |
Total Net Sales | 3,640,011 | 3,214,566 | 2,995,534
EMEA |  |  |
Total Net Sales | 1,103,428 | 745,827 | 674,509
Asia Pacific |  |  |
Total Net Sales | 472,834 | 423,792 | 351,744
Latin America and Caribbean |  |  |
Total Net Sales | 325,079 | 214,453 | 179,032
Monster Energy Drinks |  |  |
Total Net Sales | 5,220,673 | 4,305,246 | 3,904,029
Monster Energy Drinks | U.S. and Canada |  |  |
Total Net Sales | 3,455,704 | 3,020,667 | 2,799,701
Monster Energy Drinks | EMEA |  |  |
Total Net Sales | 1,004,005 | 675,045 | 599,706
Monster Energy Drinks | Asia Pacific |  |  |
Total Net Sales | 446,023 | 400,317 | 326,684
Monster Energy Drinks | Latin America and Caribbean |  |  |
Total Net Sales | 314,941 | 209,217 | 177,938
Strategic Brands |  |  |
Total Net Sales | 294,762 | 266,354 | 274,925
Strategic Brands | U.S. and Canada |  |  |
Total Net Sales | 158,390 | 166,861 | 173,968
Strategic Brands | EMEA |  |  |
Total Net Sales | 99,423 | 70,782 | 74,803
Strategic Brands | Asia Pacific |  |  |
Total Net Sales | 26,811 | 23,475 | 25,060
Strategic Brands | Latin America and Caribbean |  |  |
Total Net Sales | 10,138 | 5,236 | 1,094
Other |  |  |
Total Net Sales | 25,917 | 27,038 | 21,865
Other | U.S. and Canada |  |  |
Total Net Sales | $ 25,917 | $ 27,038 | $ 21,865

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