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GOODWILL AND OTHER INTANGIBLE ASSETS | 3 Months Ended
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Mar. 31, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10. GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the three-months ended March 31, 2022 and 2021 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | 80,285 | ​ |  | — | ​ |  | 80,285
Balance at March 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 80,285 | ​ | $ | — | ​ | $ | 1,411,928
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at March 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | March 31, |  | December 31,
​ | ​ | 2022 | ​ | 2021
Amortizing intangibles | ​ | $ | 121,372 | ​ | $ | 66,872
Accumulated amortization | ​ |  | (62,761) | ​ |  | (61,227)
​ | ​ |  | 58,611 | ​ |  | 5,645
Non-amortizing intangibles | ​ |  | 1,173,502 | ​ |  | 1,066,741
​ | ​ | $ | 1,232,113 | ​ | $ | 1,072,386
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to fifteen years. Total amortization expense recorded was $1.5 million and $1.1 million for the three-months ended March 31, 2022 and March 31, 2021, respectively. The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2022: ​
​ | ​ | ​ | ​
2022 (excluding the three-months ended March 31, 2022) |  | $ | 6,029
2023 | ​ | ​ | 4,745
2024 | ​ | ​ | 3,647
2025 | ​ | ​ | 3,647
2026 | ​ | ​ | 3,646
2027 and thereafter | ​ | ​ | 36,897
​ | ​ | $ | 58,611
​

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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