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REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2022
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2022 | ​
​ | ​ | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin |  | ​ | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ |  | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ |  | ​ | ​
Net Sales |  | Canada | ​ | EMEA1 | ​ | Asia Pacific | ​ | Caribbean | ​ | Total | ​
Monster Energy® Drinks | ​ | $ | 925,680 | ​ | $ | 260,889 | ​ | $ | 110,556 | ​ | $ | 107,722 | ​ | $ | 1,404,847 | ​
Strategic Brands | ​ |  | 53,051 | ​ |  | 30,176 | ​ |  | 6,662 | ​ |  | 2,704 | ​ |  | 92,593 | ​
Alcohol Brands2 | ​ | ​ | 15,207 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 15,207 | ​
Other | ​ |  | 5,927 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,927 | ​
Total Net Sales | ​ | $ | 999,865 | ​ | $ | 291,065 | ​ | $ | 117,218 | ​ | $ | 110,426 | ​ | $ | 1,518,574 | ​
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2021 | ​
​ | ​ | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin | ​ |  | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | America | ​ | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | ​ | ​ | and | ​ | ​ | ​ | ​
Net Sales |  | Canada | ​ | EMEA1 | ​ | Asia Pacific | ​ | Caribbean | ​ | Total | ​
Monster Energy® Drinks | ​ | $ | 773,504 | ​ | $ | 219,300 | ​ | $ | 106,747 | ​ | $ | 70,729 | ​ | $ | 1,170,280 | ​
Strategic Brands | ​ | ​ | 37,683 | ​ |  | 19,909 | ​ |  | 8,438 | ​ |  | 1,779 | ​ |  | 67,809 | ​
Alcohol Brands2 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​
Other | ​ | ​ | 5,727 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,727 | ​
Total Net Sales | ​ | $ | 816,914 | ​ | $ | 239,209 | ​ | $ | 115,185 | ​ | $ | 72,508 | ​ | $ | 1,243,816 | ​
​ 1Europe, Middle East and Africa (“EMEA”) 2Effectively from February 17, 2022 to March 31, 2022 ​

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