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GOODWILL AND OTHER INTANGIBLE ASSETS | 9 Months Ended
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Sep. 30, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10.GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the nine-months ended September 30, 2022 and 2021 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | 81,298 | ​ |  | — | ​ |  | 81,298
Balance at September 30, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 81,298 | ​ | $ | — | ​ | $ | 1,412,941
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | September 30, |  | December 31,
​ |  | 2022 |  | 2021
Amortizing intangibles | ​ | $ | 121,372 | ​ | $ | 66,872
Accumulated amortization | ​ |  | (66,781) | ​ |  | (61,227)
​ | ​ |  | 54,591 | ​ |  | 5,645
Non-amortizing intangibles | ​ |  | 1,171,235 | ​ |  | 1,066,741
​ | ​ | $ | 1,225,826 | ​ | $ | 1,072,386
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to fifteen years. Total amortization expense recorded was $2.0 million and $1.1 million for the three-months ended September 30, 2022 and 2021, respectively. Total amortization expense recorded was $5.6 million and $3.3 million for the nine-months ended September 30, 2022 and 2021, respectively. The following is the future estimated amortization expense related to amortizing intangibles as of September 30, 2022: ​
​ | ​ | ​ | ​
2022 (from October 1, 2022 to December 31, 2022) |  | $ | 2,010
2023 | ​ | ​ | 4,745
2024 | ​ | ​ | 3,647
2025 | ​ | ​ | 3,647
2026 | ​ | ​ | 3,646
2027 and thereafter | ​ | ​ | 36,896
​ | ​ | $ | 54,591
​

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -URI https://asc.fasb.org/subtopic&trid=2144471 + Details
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