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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2022 | Sep. 30, 2021 | Sep. 30, 2022 | Sep. 30, 2021
Total Net Sales | $ 1,624,286 | $ 1,410,557 | $ 4,798,119 | $ 4,116,308
U.S. and Canada |  |  |  |
Total Net Sales | 1,060,242 | 921,744 | 3,110,579 | 2,691,313
EMEA |  |  |  |
Total Net Sales | 320,642 | 280,551 | 949,717 | 817,442
Asia Pacific |  |  |  |
Total Net Sales | 109,093 | 126,467 | 350,575 | 367,592
Latin America and Caribbean |  |  |  |
Total Net Sales | 134,309 | 81,795 | 387,248 | 239,961
Monster Energy Drinks |  |  |  |
Total Net Sales | 1,502,219 | 1,329,793 | 4,444,755 | 3,867,162
Monster Energy Drinks | U.S. and Canada |  |  |  |
Total Net Sales | 982,952 | 880,012 | 2,882,306 | 2,548,873
Monster Energy Drinks | EMEA |  |  |  |
Total Net Sales | 288,077 | 252,101 | 857,805 | 741,208
Monster Energy Drinks | Asia Pacific |  |  |  |
Total Net Sales | 100,288 | 120,864 | 327,632 | 346,545
Monster Energy Drinks | Latin America and Caribbean |  |  |  |
Total Net Sales | 130,902 | 76,816 | 377,012 | 230,536
Strategic Brands |  |  |  |
Total Net Sales | 88,802 | 74,449 | 260,536 | 229,193
Strategic Brands | U.S. and Canada |  |  |  |
Total Net Sales | 44,025 | 35,417 | 135,445 | 122,487
Strategic Brands | EMEA |  |  |  |
Total Net Sales | 32,565 | 28,450 | 91,912 | 76,234
Strategic Brands | Asia Pacific |  |  |  |
Total Net Sales | 8,805 | 5,603 | 22,943 | 21,047
Strategic Brands | Latin America and Caribbean |  |  |  |
Total Net Sales | 3,407 | 4,979 | 10,236 | 9,425
Other |  |  |  |
Total Net Sales | 6,447 | 6,315 | 18,356 | 19,953
Other | U.S. and Canada |  |  |  |
Total Net Sales | 6,447 | 6,315 | 18,356 | 19,953
Other | EMEA |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Other | Asia Pacific |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Other | Latin America and Caribbean |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Alcohol Brands |  |  |  |
Total Net Sales | 26,818 | 0 | 74,472 | 0
Alcohol Brands | U.S. and Canada |  |  |  |
Total Net Sales | 26,818 | 0 | 74,472 | 0
Alcohol Brands | EMEA |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Alcohol Brands | Asia Pacific |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Alcohol Brands | Latin America and Caribbean |  |  |  |
Total Net Sales | $ 0 | $ 0 | $ 0 | $ 0

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