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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2022 | Dec. 31, 2021 | Dec. 31, 2020
Total Net Sales | $ 6,311,050 | $ 5,541,352 | $ 4,598,638
U.S. and Canada |  |  |
Total Net Sales | 4,115,544 | 3,640,011 | 3,214,566
EMEA |  |  |
Total Net Sales | 1,228,742 | 1,103,428 | 745,827
Asia Pacific |  |  |
Total Net Sales | 456,186 | 472,834 | 423,792
Latin America and Caribbean |  |  |
Total Net Sales | 510,578 | 325,079 | 214,453
Monster Energy Drinks |  |  |
Total Net Sales | 5,833,211 | 5,220,673 | 4,305,246
Monster Energy Drinks | U.S. and Canada |  |  |
Total Net Sales | 3,806,351 | 3,455,704 | 3,020,667
Monster Energy Drinks | EMEA |  |  |
Total Net Sales | 1,105,302 | 1,004,005 | 675,045
Monster Energy Drinks | Asia Pacific |  |  |
Total Net Sales | 426,800 | 446,023 | 400,317
Monster Energy Drinks | Latin America and Caribbean |  |  |
Total Net Sales | 494,758 | 314,941 | 209,217
Strategic Brands |  |  |
Total Net Sales | 353,490 | 294,762 | 266,354
Strategic Brands | U.S. and Canada |  |  |
Total Net Sales | 184,844 | 158,390 | 166,861
Strategic Brands | EMEA |  |  |
Total Net Sales | 123,440 | 99,423 | 70,782
Strategic Brands | Asia Pacific |  |  |
Total Net Sales | 29,386 | 26,811 | 23,475
Strategic Brands | Latin America and Caribbean |  |  |
Total Net Sales | 15,820 | 10,138 | 5,236
Other |  |  |
Total Net Sales | 22,944 | 25,917 | 27,038
Other | U.S. and Canada |  |  |
Total Net Sales | 22,944 | $ 25,917 | $ 27,038
Alcohol Brands |  |  |
Total Net Sales | 101,405 |  |
Alcohol Brands | U.S. and Canada |  |  |
Total Net Sales | $ 101,405 |  |

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