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GOODWILL AND OTHER INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10. GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the years ended December 31, 2022 and 2021 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | 86,298 | ​ |  | — | ​ |  | 86,298
Balance at December 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2020 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at December 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | December 31, |  | December 31,
​ |  | 2022 |  | 2021
Amortizing intangibles | ​ | $ | 121,378 | ​ | $ | 66,872
Accumulated amortization | ​ |  | (68,790) | ​ |  | (61,227)
​ | ​ |  | 52,588 | ​ |  | 5,645
Non-amortizing intangibles | ​ |  | 1,167,822 | ​ |  | 1,066,741
​ | ​ | $ | 1,220,410 | ​ | $ | 1,072,386
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to fifteen years. Total amortization expense recorded was $7.6 million, $4.4 million and $7.7 million for the years ended December 31, 2022, 2021 and 2020, respectively. For the years ended December 31, 2022 and 2020, impairment charges of $2.2 million and $8.7 million, respectively, were recorded to non-amortizing intangibles. For the year ended December 31, 2021, no intangible impairments were recorded. The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2022: ​
​ | ​ | ​ | ​
Year Ending December 31: |  | ​ | ​
​ | ​ | ​ | ​
2023 |  | $ | 4,745
2024 | ​ | ​ | 3,648
2025 | ​ | ​ | 3,647
2026 | ​ | ​ | 3,647
2027 | ​ | ​ | 3,647
2028 and thereafter | ​ | ​ | 33,254
​ | ​ | $ | 52,588
​ At December 31, 2022, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -URI https://asc.fasb.org/subtopic&trid=2144471 + Details
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