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GOODWILL AND OTHER INTANGIBLE ASSETS | 3 Months Ended
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Mar. 31, 2023
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 9.GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the three-months ended March 31, 2023 and 2022 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at March 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | 80,285 | ​ |  | — | ​ |  | 80,285
Balance at March 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 80,285 | ​ | $ | — | ​ | $ | 1,411,928
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | March 31, |  | December 31,
​ |  | 2023 |  | 2022
Amortizing intangibles | ​ | $ | 121,378 | ​ | $ | 121,378
Accumulated amortization | ​ |  | (70,800) | ​ |  | (68,790)
​ | ​ |  | 50,578 | ​ |  | 52,588
Non-amortizing intangibles | ​ |  | 1,172,020 | ​ |  | 1,167,822
​ | ​ | $ | 1,222,598 | ​ | $ | 1,220,410
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to fifteen years. Total amortization expense was $2.0 million and $1.5 million for the three-months ended March 31, 2023 and 2022, respectively. The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2023: ​
​ | ​ | ​ | ​
2023 (from April 1, 2023 to December 31, 2023) |  | $ | 2,736
2024 | ​ | ​ | 3,648
2025 | ​ | ​ | 3,647
2026 | ​ | ​ | 3,647
2027 | ​ | ​ | 3,646
2028 and thereafter | ​ | ​ | 33,254
​ | ​ | $ | 50,578
​

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -URI https://asc.fasb.org/subtopic&trid=2144471 + Details
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