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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2023
Mar. 31, 2022
Total Net Sales $ 1,698,930 $ 1,518,574
U.S. and Canada    
Total Net Sales 1,115,275 999,865
EMEA    
Total Net Sales 308,062 291,065
Asia Pacific    
Total Net Sales 130,977 117,218
Latin America and Caribbean    
Total Net Sales 144,616 110,426
Monster Energy Drinks    
Total Net Sales 1,561,668 1,404,847
Monster Energy Drinks | U.S. and Canada    
Total Net Sales 1,021,328 925,680
Monster Energy Drinks | EMEA    
Total Net Sales 277,111 260,889
Monster Energy Drinks | Asia Pacific    
Total Net Sales 121,994 110,556
Monster Energy Drinks | Latin America and Caribbean    
Total Net Sales 141,235 107,722
Strategic Brands    
Total Net Sales 86,358 92,593
Strategic Brands | U.S. and Canada    
Total Net Sales 43,043 53,051
Strategic Brands | EMEA    
Total Net Sales 30,951 30,176
Strategic Brands | Asia Pacific    
Total Net Sales 8,983 6,662
Strategic Brands | Latin America and Caribbean    
Total Net Sales 3,381 2,704
Other    
Total Net Sales 4,614 5,927
Other | U.S. and Canada    
Total Net Sales 4,614 5,927
Other | EMEA    
Total Net Sales 0 0
Other | Asia Pacific    
Total Net Sales 0 0
Other | Latin America and Caribbean    
Total Net Sales 0 0
Alcohol Brands    
Total Net Sales 46,290 15,207
Alcohol Brands | U.S. and Canada    
Total Net Sales 46,290 15,207
Alcohol Brands | EMEA    
Total Net Sales 0 0
Alcohol Brands | Asia Pacific    
Total Net Sales 0 0
Alcohol Brands | Latin America and Caribbean    
Total Net Sales $ 0 $ 0