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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2023 | Jun. 30, 2022 | Jun. 30, 2023 | Jun. 30, 2022
REVENUE RECOGNITION |  |  |  |
Net sales | $ 1,854,961 | $ 1,655,260 | $ 3,553,891 | $ 3,173,833
U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 1,184,497 | 1,050,470 | 2,299,772 | 2,050,336
EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 381,572 | 338,010 | 689,634 | 629,075
Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 146,306 | 124,265 | 277,283 | 241,481
Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 142,586 | 142,515 | 287,202 | 252,941
Monster Energy Drinks |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 1,686,887 | 1,537,690 | 3,248,555 | 2,942,536
Monster Energy Drinks | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 1,068,887 | 973,674 | 2,090,215 | 1,899,354
Monster Energy Drinks | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 339,522 | 308,839 | 616,633 | 569,728
Monster Energy Drinks | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 138,478 | 116,788 | 260,472 | 227,343
Monster Energy Drinks | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 140,000 | 138,389 | 281,235 | 246,111
Strategic Brands |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 99,690 | 79,142 | 186,048 | 171,735
Strategic Brands | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 47,226 | 38,368 | 90,269 | 91,420
Strategic Brands | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 42,050 | 29,171 | 73,001 | 59,347
Strategic Brands | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 7,828 | 7,477 | 16,811 | 14,138
Strategic Brands | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 2,586 | 4,126 | 5,967 | 6,830
Alcohol Brands |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 61,076 | 32,447 | 107,366 | 47,654
Alcohol Brands | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 61,076 | 32,447 | 107,366 | 47,654
Alcohol Brands | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 0 | 0 | 0 | 0
Alcohol Brands | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 0 | 0 | 0 | 0
Alcohol Brands | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 0 | 0 | 0 | 0
Other |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 7,308 | 5,981 | 11,922 | 11,908
Other | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 7,308 | 5,981 | 11,922 | 11,908
Other | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 0 | 0 | 0 | 0
Other | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | 0 | 0 | 0 | 0
Other | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Net sales | $ 0 | $ 0 | $ 0 | $ 0

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