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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2023 | Sep. 30, 2022 | Sep. 30, 2023 | Sep. 30, 2022
REVENUE RECOGNITION |  |  |  |
Total Net Sales | $ 1,856,028 | $ 1,624,286 | $ 5,409,919 | $ 4,798,119
U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 1,168,964 | 1,060,242 | 3,468,734 | 3,110,579
EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 391,883 | 320,642 | 1,081,517 | 949,717
Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 127,267 | 109,093 | 404,551 | 350,575
Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 167,914 | 134,309 | 455,117 | 387,248
Monster Energy Drinks |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 1,708,241 | 1,502,219 | 4,956,798 | 4,444,755
Monster Energy Drinks | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 1,069,856 | 982,952 | 3,160,071 | 2,882,306
Monster Energy Drinks | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 355,898 | 288,077 | 972,531 | 857,805
Monster Energy Drinks | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 118,869 | 100,288 | 379,342 | 327,632
Monster Energy Drinks | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 163,618 | 130,902 | 444,854 | 377,012
Strategic Brands |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 98,763 | 88,802 | 284,811 | 260,536
Strategic Brands | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 50,084 | 44,025 | 140,353 | 135,445
Strategic Brands | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 35,985 | 32,565 | 108,986 | 91,912
Strategic Brands | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 8,398 | 8,805 | 25,209 | 22,943
Strategic Brands | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 4,296 | 3,407 | 10,263 | 10,236
Alcohol Brands |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 42,326 | 26,818 | 149,692 | 74,472
Alcohol Brands | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 42,326 | 26,818 | 149,692 | 74,472
Alcohol Brands | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Alcohol Brands | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Alcohol Brands | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Other |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 6,698 | 6,447 | 18,618 | 18,356
Other | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 6,698 | 6,447 | 18,618 | 18,356
Other | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Other | Asia Pacific |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | 0 | 0 | 0 | 0
Other | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total Net Sales | $ 0 | $ 0 | $ 0 | $ 0

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