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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 9 Months Ended
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Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of goodwill | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2021 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | 81,298 | ​ |  | — | ​ |  | 81,298
Balance at September 30, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 81,298 | ​ | $ | — | ​ | $ | 1,412,941
​
Schedule of intangible assets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | September 30, |  | December 31,
​ |  | 2023 |  | 2022
Amortizing intangibles | ​ | $ | 144,378 | ​ | $ | 121,378
Accumulated amortization | ​ |  | (73,007) | ​ |  | (68,790)
​ | ​ |  | 71,371 | ​ |  | 52,588
Non-amortizing intangibles | ​ |  | 1,388,076 | ​ |  | 1,167,822
​ | ​ | $ | 1,459,447 | ​ | $ | 1,220,410
​
Schedule of future estimated amortization expense related to amortizing intangibles | ​
​ | ​ | ​ | ​
2023 (from October 1, 2023 to December 31, 2023) |  | $ | 1,487
2024 | ​ | ​ | 5,948
2025 | ​ | ​ | 5,947
2026 | ​ | ​ | 5,947
2027 | ​ | ​ | 5,946
2028 and thereafter | ​ | ​ | 46,096
​ | ​ | $ | 71,371
​

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