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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
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Dec. 31, 2023 | Dec. 31, 2022 | Dec. 31, 2021
REVENUE RECOGNITION |  |  |
Total Net Sales | $ 7,140,027 | $ 6,311,050 | $ 5,541,352
U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 4,610,069 | 4,115,544 | 3,640,011
EMEA |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 1,390,659 | 1,228,742 | 1,103,428
Asia Pacific (including Oceania) |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 514,449 | 456,186 | 472,834
Latin America and Caribbean |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 624,850 | 510,578 | 325,079
Monster Energy Drinks |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 6,555,089 | 5,833,211 | 5,220,673
Monster Energy Drinks | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 4,202,537 | 3,806,351 | 3,455,704
Monster Energy Drinks | EMEA |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 1,257,471 | 1,105,302 | 1,004,005
Monster Energy Drinks | Asia Pacific (including Oceania) |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 484,459 | 426,800 | 446,023
Monster Energy Drinks | Latin America and Caribbean |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 610,622 | 494,758 | 314,941
Strategic Brands |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 376,589 | 353,490 | 294,762
Strategic Brands | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 199,183 | 184,844 | 158,390
Strategic Brands | EMEA |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 133,188 | 123,440 | 99,423
Strategic Brands | Asia Pacific (including Oceania) |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 29,990 | 29,386 | 26,811
Strategic Brands | Latin America and Caribbean |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 14,228 | 15,820 | 10,138
Alcohol Brands |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 184,855 | 101,405 |
Alcohol Brands | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 184,855 | 101,405 |
Other |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | 23,494 | 22,944 | 25,917
Other | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total Net Sales | $ 23,494 | $ 22,944 | $ 25,917

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