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SEGMENT INFORMATION

12 Months Ended

Dec. 31, 2023

SEGMENT INFORMATION

SEGMENT INFORMATION

20.        SEGMENT INFORMATION

The Company has four operating and reportable segments: (i) Monster Energy® Drinks segment, which is primarily comprised of the Company’s Monster Energy® drinks, Reign Total Body Fuel® high performance energy drinks, Reign Storm® total wellness energy drinks, Bang Energy® drinks and Monster Tour Water®, (ii) Strategic Brands segment, which is primarily comprised of the various energy drink brands acquired from TCCC in 2015 as well as the Company’s affordable energy brands, Predator® and Fury®, (iii) Alcohol Brands segment, which is comprised of various craft beers, hard seltzers and FMBs and (iv) Other segment, which is comprised of the AFF Third-Party Products.

The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling ready-to-drink packaged drinks primarily to bottlers/distributors. In some cases, the Company sells ready-to-drink packaged drinks directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.

The Company’s Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors.

Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but lower per case gross profit margin percentages than the Strategic Brands segment.

The Company’s Alcohol Brands segment primarily generates operating revenues by selling kegged and ready-to-drink canned beers, hard seltzers and FMBs primarily to beer distributors in the United States.

Generally, the Alcohol Brands segment has lower gross profit margin percentages than the Monster Energy® Drinks segment.

Corporate and unallocated amounts that do not relate to a reportable segment have been allocated to “Corporate & Unallocated.” No asset information, other than goodwill and other intangible assets, has been provided in the Company’s reportable segments, as management does not measure or allocate such assets on a segment basis.

The net revenues derived from the Company’s reportable segments and other financial information related thereto for the years ended December 31 are as follows:

​

​	​	​	​	​	​	​	​	​	​
​		2023			2022			2021
Net sales:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks1	​	$	6,555,089	​	$	5,833,211	​	$	5,220,673
Strategic Brands	​		376,589	​		353,490	​		294,762
Alcohol Brands2	​	​	184,855	​	​	101,405	​	​	—
Other	​		23,494	​		22,944	​		25,917
Corporate and unallocated	​		—	​		—	​		—
​	​	$	7,140,027	​	$	6,311,050	​	$	5,541,352

​

​	​	​	​	​	​	​	​	​	​
​		2023			2022			2021
Operating Income:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks1	​	$	2,338,744	​	$	1,850,053	​	$	1,990,785
Strategic Brands	​		207,146	​		197,709	​		173,660
Alcohol Brands2	​	​	(81,124)	​	​	(31,502)	​	​	—
Other	​		3,564	​		3,040	​		6,935
Corporate and unallocated	​		(514,975)	​		(434,579)	​		(373,913)
​	​	$	1,953,355	​	$	1,584,721	​	$	1,797,467

​

​	​	​	​	​	​	​	​	​	​
​		2023			2022			2021
Income before tax:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks1	​	$	2,342,355	​	$	1,853,011	​	$	1,992,185
Strategic Brands	​		207,202	​		197,843	​		173,739
Alcohol Brands2	​	​	(81,405)	​	​	(31,772)	​	​	—
Other	​		3,610	​		3,041	​		6,935
Corporate and unallocated	​		(403,280)	​		(450,159)	​		(371,440)
​	​	$	2,068,482	​	$	1,571,964	​	$	1,801,419

​

(1) Includes $40.0 million, $40.0 million and $41.5 million for the years ended December 31, 2023, 2022 and 2021, respectively, related to the recognition of deferred revenue.

(2) For the year ended December 31, 2022, effectively from February 17, 2022 to December 31, 2022.

​

​	​	​	​	​	​	​	​	​	​
​		2023			2022			2021
Depreciation and amortization:	​	​	​	​	​	​	​	​	​
Monster Energy® Drinks	​	$	37,606	​	$	31,957	​	$	34,532
Strategic Brands	​		793	​		924	​		1,085
Alcohol Brands	​	​	15,745	​	​	13,440	​	​	—
Other	​		1,264	​		4,461	​		4,485
Corporate and unallocated	​		13,490	​		10,459	​		10,053
​	​	$	68,898	​	$	61,241	​	$	50,155

​

Corporate and unallocated expenses were $515.0 million for the year ended December 31, 2023 and included $331.7 million of payroll costs, of which $67.1 million was attributable to stock-based compensation expense (See Note 16, “Stock-Based Compensation”), $95.2 million of professional service expenses, including accounting and legal costs, $11.7 million of insurance costs and $76.4 million of other operating expenses.

Corporate and unallocated expenses were $434.6 million for the year ended December 31, 2022 and included $278.7 million of payroll costs, of which $63.1 million was attributable to stock-based compensation expense (See Note 16, “Stock-Based Compensation”), $87.1 million of professional service expenses, including accounting and legal costs, $10.5 million of insurance costs and $58.3 million of other operating expenses.

Corporate and unallocated expenses were $373.9 million for the year ended December 31, 2021 and included $258.6 million of payroll costs, of which $70.3 million was attributable to stock-based compensation expense (See Note 16, “Stock-Based Compensation”), $77.9 million of professional service expenses, including accounting and legal costs, $9.3 million of insurance costs and $28.1 million of other operating expenses.

Coca-Cola Consolidated, Inc. accounted for approximately 10%, 11% and 12% of the Company’s net sales for the years ended December 31, 2023, 2022 and 2021, respectively.

Reyes Coca-Cola Bottling, LLC accounted for approximately 9%, 9% and 10% of the Company’s net sales for the years ended December 31, 2023, 2022 and 2021, respectively.

Coca-Cola Europacific Partners accounted for approximately 13%, 13% and 12% of the Company’s net sales for the years ended December 31, 2023, 2022 and 2021, respectively.

Net sales to customers outside the United States amounted to $2.71 billion, $2.36 billion and $2.04 billion for the years ended December 31, 2023, 2022 and 2021, respectively. Such sales were approximately 38%, 37% and 37% of net sales for the years ended December 31, 2023, 2022 and 2021, respectively.

Goodwill and other intangible assets for the Company’s reportable segments as of December 31, 2023 and 2022 are as follows:

​

​	​	​	​	​	​	​
​		2023			2022
Goodwill and other intangible assets:	​	​	​	​	​	​
Monster Energy® Drinks	​	$	1,663,814	​	$	1,424,212
Strategic Brands	​		982,471	​		979,896
Alcohol Brands	​	​	198,795	​	​	233,140
Other	​		—	​		1,103
Corporate and unallocated	​		—	​		—
​	​	$	2,845,080	​	$	2,638,351

​

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

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