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GOODWILL AND OTHER INTANGIBLE ASSETS - Goodwill (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS    
Goodwill, beginning balance $ 1,417,941 $ 1,331,643
Acquisitions 0 86,298
Goodwill, ending balance 1,417,941 1,417,941
Monster Energy Drinks    
GOODWILL AND OTHER INTANGIBLE ASSETS    
Goodwill, beginning balance 693,644 693,644
Acquisitions 0 0
Goodwill, ending balance 693,644 693,644
Strategic Brands    
GOODWILL AND OTHER INTANGIBLE ASSETS    
Goodwill, beginning balance 637,999 637,999
Acquisitions 0 0
Goodwill, ending balance 637,999 637,999
Alcohol Brands    
GOODWILL AND OTHER INTANGIBLE ASSETS    
Goodwill, beginning balance 86,298 0
Acquisitions 0 86,298
Goodwill, ending balance 86,298 86,298
Other    
GOODWILL AND OTHER INTANGIBLE ASSETS    
Goodwill, beginning balance 0 0
Acquisitions 0 0
Goodwill, ending balance $ 0 $ 0