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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended
--- | ---
Mar. 31, 2024 | Mar. 31, 2023
REVENUE RECOGNITION |  |
Total net sales | $ 1,899,098 | $ 1,698,930
U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 1,206,091 | 1,115,275
EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 395,566 | 308,062
Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 131,215 | 130,977
Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 166,226 | 144,616
Monster Energy Drinks |  |
REVENUE RECOGNITION |  |
Total net sales | 1,729,051 | 1,561,668
Monster Energy Drinks | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 1,094,846 | 1,021,328
Monster Energy Drinks | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 352,229 | 277,111
Monster Energy Drinks | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 122,018 | 121,994
Monster Energy Drinks | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 159,958 | 141,235
Strategic Brands |  |
REVENUE RECOGNITION |  |
Total net sales | 108,444 | 86,358
Strategic Brands | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 49,642 | 43,043
Strategic Brands | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 43,337 | 30,951
Strategic Brands | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 9,197 | 8,983
Strategic Brands | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 6,268 | 3,381
Alcohol Brands |  |
REVENUE RECOGNITION |  |
Total net sales | 56,070 | 46,290
Alcohol Brands | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 56,070 | 46,290
Alcohol Brands | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Alcohol Brands | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Alcohol Brands | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Other |  |
REVENUE RECOGNITION |  |
Total net sales | 5,533 | 4,614
Other | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 5,533 | 4,614
Other | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Other | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Other | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | $ 0 | $ 0

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