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REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2024
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2024
​ | ​ | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin |  | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Asia Pacific | ​ | America | ​ |  | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | (including | ​ | and | ​ |  | ​
Net Sales |  | Canada |  | EMEA1 |  | Oceania) |  | Caribbean |  | Total
Monster Energy® Drinks | ​ | $ | 1,094,846 | ​ | $ | 352,229 | ​ | $ | 122,018 | ​ | $ | 159,958 | ​ | $ | 1,729,051
Strategic Brands | ​ |  | 49,642 | ​ |  | 43,337 | ​ |  | 9,197 | ​ |  | 6,268 | ​ |  | 108,444
Alcohol Brands | ​ | ​ | 56,070 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 56,070
Other | ​ |  | 5,533 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,533
Total Net Sales | ​ | $ | 1,206,091 | ​ | $ | 395,566 | ​ | $ | 131,215 | ​ | $ | 166,226 | ​ | $ | 1,899,098
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​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2023
​ | ​ | ​ | ​ |  | ​ | ​ |  | ​ | ​ |  | Latin | ​ |  | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Asia Pacific | ​ | America | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | (including | ​ | and | ​ | ​ | ​
Net Sales |  | Canada |  | EMEA1 |  | Oceania) |  | Caribbean |  | Total
Monster Energy® Drinks | ​ | $ | 1,021,328 | ​ | $ | 277,111 | ​ | $ | 121,994 | ​ | $ | 141,235 | ​ | $ | 1,561,668
Strategic Brands | ​ | ​ | 43,043 | ​ |  | 30,951 | ​ |  | 8,983 | ​ |  | 3,381 | ​ |  | 86,358
Alcohol Brands | ​ | ​ | 46,290 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 46,290
Other | ​ | ​ | 4,614 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 4,614
Total Net Sales | ​ | $ | 1,115,275 | ​ | $ | 308,062 | ​ | $ | 130,977 | ​ | $ | 144,616 | ​ | $ | 1,698,930
​ 1Europe, Middle East and Africa (“EMEA”) ​

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org//1943274/2147479806/606-10-50-5 + Details
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