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SEGMENT INFORMATION - Net Revenues (Details)
$ in Thousands
 3 Months Ended
Mar. 31, 2024
USD ($)
segment
Mar. 31, 2023
USD ($)
SEGMENT INFORMATION    
Number of reportable segments | segment 4  
Number of operating segments | segment 4  
Net Sales $ 1,899,098 $ 1,698,930
Operating Income 541,991 485,064
Income before tax 577,745 497,560
Depreciation and amortization 20,475 16,808
Recognition of deferred revenue 9,900 9,900
Corporate and unallocated    
SEGMENT INFORMATION    
Net Sales 0 0
Operating Income (143,134) (120,350)
Income before tax (108,450) (108,742)
Depreciation and amortization 3,860 2,424
Monster Energy Drinks    
SEGMENT INFORMATION    
Net Sales 1,729,051 1,561,668
Monster Energy Drinks | Operating segment    
SEGMENT INFORMATION    
Net Sales 1,729,051 1,561,669
Operating Income 628,122 560,819
Income before tax 629,160 561,674
Depreciation and amortization 12,608 8,989
Recognition of deferred revenue 9,900 9,900
Strategic Brands    
SEGMENT INFORMATION    
Net Sales 108,444 86,358
Strategic Brands | Operating segment    
SEGMENT INFORMATION    
Net Sales 108,444 86,357
Operating Income 62,019 51,771
Income before tax 62,035 51,788
Depreciation and amortization 229 221
Alcohol Brands    
SEGMENT INFORMATION    
Net Sales 56,070 46,290
Alcohol Brands | Operating segment    
SEGMENT INFORMATION    
Net Sales 56,070 46,290
Operating Income (6,017) (6,883)
Income before tax (6,016) (6,867)
Depreciation and amortization 3,738 4,051
Other    
SEGMENT INFORMATION    
Net Sales 5,533 4,614
Other | Operating segment    
SEGMENT INFORMATION    
Net Sales 5,533 4,614
Operating Income 1,001 (293)
Income before tax 1,016 (293)
Depreciation and amortization $ 40 $ 1,123