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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 6 Months Ended
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Jun. 30, 2024
GOODWILL AND OTHER INTANGIBLE ASSETS |
Schedule of goodwill | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at June 30, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at June 30, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​
Schedule of intangible assets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | June 30, |  | December 31,
​ |  | 2024 |  | 2023
Amortizing intangibles | ​ | $ | 144,577 | ​ | $ | 144,582
Accumulated amortization | ​ |  | (77,668) | ​ |  | (74,699)
​ | ​ |  | 66,909 | ​ |  | 69,883
Non-amortizing intangibles | ​ |  | 1,366,417 | ​ |  | 1,357,256
​ | ​ | $ | 1,433,326 | ​ | $ | 1,427,139
​
Schedule of future estimated amortization expense related to amortizing intangibles | ​
​ | ​ | ​ | ​
2024 (from July 1, 2024 to December 31, 2024) |  | $ | 4,461
2025 | ​ | ​ | 5,947
2026 | ​ | ​ | 5,947
2027 | ​ | ​ | 5,946
2028 | ​ | ​ | 5,945
2029 and thereafter | ​ | ​ | 38,663
​ | ​ | $ | 66,909
​

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