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SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands | 3 Months Ended | 6 Months Ended | 18 Months Ended
--- | --- | --- | ---
Jun. 30, 2024 USD ($) | Jun. 30, 2023 USD ($) | Jun. 30, 2024 USD ($) segment | Jun. 30, 2023 USD ($) | Jun. 30, 2024 USD ($)
SEGMENT INFORMATION |  |  |  |  |
Number of reportable segments | segment |  |  | 4 |  |
Number of operating segments | segment |  |  | 4 |  |
Net Sales | $ 1,900,597 | $ 1,854,961 | $ 3,799,695 | $ 3,553,891 |
Operating Income | 527,163 | 523,805 | 1,069,154 | 1,008,870 |
Income before tax | 551,539 | 538,964 | 1,129,285 | 1,036,523 |
Depreciation and amortization | 19,438 | 15,576 | 39,913 | 32,384 |
Recognition of deferred revenue | 10,000 | 10,000 | 19,900 | 19,900 |
Corporate and unallocated |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 0 | 0 | 0 | 0 |
Operating Income | (125,608) | (124,328) | (268,742) | (244,677) |
Income before tax | (102,308) | (109,914) | (210,758) | (218,658) |
Depreciation and amortization | 2,384 | 2,406 | 6,244 | 4,830 |
Monster Energy Drinks |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 1,742,808 | 1,686,887 | 3,471,859 | 3,248,555 |
Monster Energy Drinks | Operating segment |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 1,742,808 | 1,686,887 | 3,471,859 | 3,248,555 |
Operating Income | 612,255 | 597,922 | 1,240,377 | 1,158,740 |
Income before tax | 613,401 | 598,656 | 1,242,561 | 1,160,330 |
Depreciation and amortization | 13,105 | 8,817 | 25,713 | 17,806 |
Recognition of deferred revenue | 10,000 | 10,000 |  |  | $ 19,900
Strategic Brands |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 109,222 | 99,690 | 217,666 | 186,048 |
Strategic Brands | Operating segment |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 109,222 | 99,690 | 217,666 | 186,048 |
Operating Income | 61,659 | 55,137 | 123,677 | 106,909 |
Income before tax | 61,672 | 55,149 | 123,707 | 106,938 |
Depreciation and amortization | 224 | 196 | 453 | 417 |
Alcohol Brands |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 41,564 | 61,076 | 97,634 | 107,366 |
Alcohol Brands | Operating segment |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 41,564 | 61,076 | 97,634 | 107,366 |
Operating Income | (22,561) | (6,577) | (28,577) | (13,460) |
Income before tax | (22,657) | (6,584) | (28,672) | (13,451) |
Depreciation and amortization | 3,668 | 4,106 | 7,406 | 8,157 |
Other |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 7,003 | 7,308 | 12,536 | 11,922 |
Other | Operating segment |  |  |  |  |
SEGMENT INFORMATION |  |  |  |  |
Net Sales | 7,003 | 7,308 | 12,536 | 11,922 |
Operating Income | 1,418 | 1,651 | 2,419 | 1,358 |
Income before tax | 1,431 | 1,657 | 2,447 | 1,364 |
Depreciation and amortization | $ 57 | $ 51 | $ 97 | $ 1,174 |

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