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REVENUE RECOGNITION (Tables)
6 Months Ended
Jun. 30, 2024
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Three-Months Ended June 30, 2024

Asia Pacific

Latin

 

U.S. and

(including

America and

 

Net Sales

    

Canada

    

EMEA1

    

Oceania)

    

Caribbean

    

Total

Monster Energy® Drinks

$

1,100,063

$

351,985

$

132,078

$

158,682

$

1,742,808

Strategic Brands

 

49,579

 

41,938

 

13,010

 

4,695

 

109,222

Alcohol Brands

41,564

41,564

Other

 

7,003

 

 

 

 

7,003

Total Net Sales

$

1,198,209

$

393,923

$

145,088

$

163,377

$

1,900,597

Three-Months Ended June 30, 2023

Asia Pacific

Latin

U.S. and

(including

America and

Net Sales

    

Canada

    

EMEA1

    

Oceania)

    

Caribbean

    

Total

Monster Energy® Drinks

$

1,068,887

$

339,522

$

138,478

$

140,000

$

1,686,887

Strategic Brands

47,226

 

42,050

 

7,828

 

2,586

 

99,690

Alcohol Brands

61,076

61,076

Other

7,308

 

 

 

 

7,308

Total Net Sales

$

1,184,497

$

381,572

$

146,306

$

142,586

$

1,854,961

1Europe, Middle East and Africa (“EMEA”)

Six-Months Ended June 30, 2024

Asia Pacific

Latin

U.S. and

(including

America and

Net Sales

    

Canada

    

EMEA1

    

Oceania)

    

Caribbean

    

Total

Monster Energy® Drinks

$

2,194,909

$

704,214

$

254,096

$

318,640

$

3,471,859

Strategic Brands

99,221

 

85,275

 

22,207

 

10,963

 

217,666

Alcohol Brands

97,634

97,634

Other

12,536

 

 

 

 

12,536

Total Net Sales

$

2,404,300

$

789,489

$

276,303

$

329,603

$

3,799,695

Six-Months Ended June 30, 2023

Asia Pacific

Latin

U.S. and

(including

America and

Net Sales

    

Canada

    

EMEA1

    

Oceania)

    

Caribbean

    

Total

Monster Energy® Drinks

$

2,090,215

$

616,633

$

260,472

$

281,235

$

3,248,555

Strategic Brands

90,269

 

73,001

 

16,811

 

5,967

 

186,048

Alcohol Brands

107,366

107,366

Other

11,922

 

 

 

 

11,922

Total Net Sales

$

2,299,772

$

689,634

$

277,283

$

287,202

$

3,553,891

1Europe, Middle East and Africa (“EMEA”)