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GOODWILL AND OTHER INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2024
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10.GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the years ended December 31, 2024 and 2023 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | —
Impairments* | ​ |  | — | ​ |  | — | ​ |  | (86,298) | ​ |  | — | ​ |  | (86,298)
Balance at December 31, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ *There were no impairments prior to the year ended December 31, 2024.
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | December 31, |  | December 31,
​ |  | 2024 |  | 2023
Amortizing intangibles | ​ | $ | 183,800 | ​ | $ | 144,582
Accumulated amortization | ​ |  | (86,703) | ​ |  | (74,699)
​ | ​ |  | 97,097 | ​ |  | 69,883
Non-amortizing intangibles | ​ |  | 1,317,155 | ​ |  | 1,357,256
​ | ​ | $ | 1,414,252 | ​ | $ | 1,427,139
​ For the year ended December 31, 2024, as a result of operating and financial performance not meeting projections due in part to challenges in the category, as well as a decrease in projected ongoing operating and financial performance related to the Alcohol Brands reporting unit, the Company determined that the conditions indicated that indefinite lived intangible assets within the Alcohol Brands reporting unit were more-likely-than-not impaired and performed an impairment test to compare the fair value of these indefinite lived intangible assets, consisting of goodwill, trademarks and permits, with their respective carrying values and with the carrying value of the Alcohol Brands reporting unit. As a result of this analysis, the Company recorded impairment charges of $86.3 million related to goodwill of the Alcohol Brands reporting unit. Subsequent to the impairment charges recorded, there is no remaining goodwill for the Alcohol Brands reporting unit. As of December 31, 2024, the accumulated goodwill impairment balance was $86.3 million related entirely to the Alcohol Brands reporting unit. Further, for the years ended December 31, 2024 and 2023, impairment charges of $40.8 million and $38.7 million were recorded to other indefinite lived intangible assets related primarily to the Alcohol Brands segment. For the year ended December 31, 2022, impairment charges of $2.2 million were recorded to other indefinite lived intangible assets related to the Strategic Brands segment. Impairment charges are included in operating expenses in the consolidated statements of income. Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally ten to fifteen years. Total amortization expense recorded was $7.5 million, $5.9 million and $7.6 million for the years ended December 31, 2024, 2023 and 2022, respectively. The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2024: ​
​ | ​ | ​ | ​
Year Ending December 31: |  | ​ | ​
​ | ​ | ​ | ​
2025 | ​ | $ | 14,182
2026 | ​ | ​ | 11,065
2027 | ​ | ​ | 9,562
2028 | ​ | ​ | 8,873
2029 | ​ | ​ | 8,574
2030 and thereafter | ​ | ​ | 44,841
​ | ​ | $ | 97,097
​ At December 31, 2024, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.

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