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SEGMENT INFORMATION (Tables) | 12 Months Ended
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Dec. 31, 2024
SEGMENT INFORMATION |
Schedule of reportable segments including the corporate and unallocated category | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Corporate | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | and | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Unallocated |  | Consolidated
Net sales1 | ​ | $ | 6,864,597 | ​ | $ | 432,233 | ​ | $ | 172,313 | ​ | $ | 23,566 | ​ | $ | — | ​ | $ | 7,492,709
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Cost of sales |  | ​ | 3,170,993 |  | ​ | 125,099 |  | ​ | 131,590 |  | ​ | 16,149 |  | ​ | — |  | ​ |
Gross profit |  | ​ | 3,693,604 |  | ​ | 307,134 |  | ​ | 40,723 |  | ​ | 7,417 |  | ​ | — |  | ​ | 4,048,878
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Distribution expense |  | ​ | 322,464 |  | ​ | 6,030 |  | ​ | 13,621 |  | ​ | 19 |  | ​ | — |  | ​ |
Selling and marketing expense |  | ​ | 672,582 |  | ​ | 55,629 |  | ​ | 27,652 |  | ​ | 235 |  | ​ | — |  | ​ |
Nonmanufacturing payroll expense |  | ​ | 164,091 |  | ​ | 8,790 |  | ​ | 36,884 |  | ​ | 2,174 |  | ​ | 377,382 |  | ​ |
Goodwill and intangibles impairment |  | ​ | — |  | ​ | — |  | ​ | 127,098 |  | ​ | — |  | ​ | — |  | ​ |
Other segment items2 |  | ​ | 72,011 |  | ​ | 2,933 |  | ​ | 35,784 |  | ​ | 342 |  | ​ | 192,863 |  | ​ |
Operating income (loss)1 |  | ​ | 2,462,456 |  | ​ | 233,752 |  | ​ | (200,316) |  | ​ | 4,647 |  | ​ | (570,245) |  | ​ | 1,930,294
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Interest and other income (expense), net |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ | 59,165
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Income before provision for income taxes |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  | ​ | $ | 1,989,459
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Depreciation and amortization | ​ | $ | 53,117 | ​ | $ | 942 | ​ | $ | 14,290 | ​ | $ | 200 | ​ | $ | 11,885 | ​ | $ | 80,434
​ 1For the Monster Energy® Drinks segment, includes $39.9 million related to the recognition of deferred revenue. 2Other segment items for each reportable segment include: Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses Other - travel and entertainment expense, and certain overhead expenses ​ Year Ended December 31, 2023 ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Corporate | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | and | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Unallocated |  | Consolidated
Net sales1 | ​ | $ | 6,555,089 | ​ | $ | 376,589 | ​ | $ | 184,855 | ​ | $ | 23,494 | ​ | $ | — | ​ | $ | 7,140,027
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Cost of sales |  | ​ | 3,094,906 |  | ​ | 104,980 |  | ​ | 129,607 |  | ​ | 16,328 |  | ​ | — |  | ​ |
Gross profit |  | ​ | 3,460,183 |  | ​ | 271,609 |  | ​ | 55,248 |  | ​ | 7,166 |  | ​ | — |  | ​ | 3,794,206
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Distribution expense |  | ​ | 306,516 |  | ​ | 6,184 |  | ​ | 10,931 |  | ​ | 47 |  | ​ | — |  | ​ |
Selling and marketing expense |  | ​ | 601,550 |  | ​ | 48,937 |  | ​ | 24,814 |  | ​ | 266 |  | ​ | — |  | ​ |
Nonmanufacturing payroll expense |  | ​ | 146,236 |  | ​ | 6,446 |  | ​ | 34,192 |  | ​ | 1,996 |  | ​ | 331,743 |  | ​ |
Intangibles impairment |  | ​ | — |  | ​ | 300 |  | ​ | 38,400 |  | ​ | — |  | ​ | — |  | ​ |
Other segment items2 |  | ​ | 67,137 |  | ​ | 2,596 |  | ​ | 28,035 |  | ​ | 1,293 |  | ​ | 183,232 |  | ​ |
Operating income (loss)1 |  | ​ | 2,338,744 |  | ​ | 207,146 |  | ​ | (81,124) |  | ​ | 3,564 |  | ​ | (514,975) |  | ​ | 1,953,355
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Interest and other income (expense), net |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ | 115,127
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Income before provision for income taxes |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  | ​ | $ | 2,068,482
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Depreciation and amortization | ​ | $ | 37,606 | ​ | $ | 793 | ​ | $ | 15,745 | ​ | $ | 1,264 | ​ | $ | 13,490 | ​ | $ | 68,898
​ 1For the Monster Energy® Drinks segment, includes $40.0 million related to the recognition of deferred revenue. 2Other segment items for each reportable segment include: Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expens e, and certain overhead expenses Other - depreciation and amortization expense, and certain overhead expenses ​ ​ Year Ended December 31, 2022 ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Corporate | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | and | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands3 |  | Other |  | Unallocated |  | Consolidated
Net sales1 | ​ | $ | 5,833,211 | ​ | $ | 353,490 | ​ | $ | 101,405 | ​ | $ | 22,944 | ​ | $ | — | ​ | $ | 6,311,050
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Cost of sales |  | ​ | 2,945,494 |  | ​ | 96,452 |  | ​ | 81,116 |  | ​ | 13,421 |  | ​ | — |  | ​ |
Gross profit |  | ​ | 2,887,717 |  | ​ | 257,038 |  | ​ | 20,289 |  | ​ | 9,523 |  | ​ | — |  | ​ | 3,174,567
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Distribution expense |  | ​ | 323,100 |  | ​ | 5,280 |  | ​ | — |  | ​ | — |  | ​ | — |  | ​ |
Selling and marketing expense |  | ​ | 531,005 |  | ​ | 43,688 |  | ​ | 8,423 |  | ​ | 264 |  | ​ | — |  | ​ |
Nonmanufacturing payroll expense |  | ​ | 128,644 |  | ​ | 5,952 |  | ​ | 23,141 |  | ​ | 1,733 |  | ​ | 278,740 |  | ​ |
Other segment items2 |  | ​ | 54,915 |  | ​ | 4,409 |  | ​ | 20,227 |  | ​ | 4,486 |  | ​ | 155,839 |  | ​ |
Operating income (loss)1 |  | ​ | 1,850,053 |  | ​ | 197,709 |  | ​ | (31,502) |  | ​ | 3,040 |  | ​ | (434,579) |  | ​ | 1,584,721
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Interest and other income (expense), net |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ | (12,757)
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Income before provision for income taxes |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  | ​ | $ | 1,571,964
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Depreciation and amortization | ​ | $ | 31,957 | ​ | $ | 924 | ​ | $ | 13,440 | ​ | $ | 4,461 | ​ | $ | 10,459 | ​ | $ | 61,241
​ 1For the Monster Energy® Drinks segment, includes $40.0 million related to the recognition of deferred revenue. 2Other segment items for each reportable segment include: Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Strategic Brands - intangible asset impairment, travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses Other - depreciation and amortization expense, and certain overhead expenses 3Effectively from February 17, 2022 to December 31, 2022. ​
Schedule of goodwill and other intangible assets for the reportable segments | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | 2024 |  | 2023
Goodwill and other intangible assets: | ​ | ​ | ​ | ​ | ​ | ​
Monster Energy® Drinks | ​ | $ | 1,703,256 | ​ | $ | 1,663,814
Strategic Brands | ​ |  | 982,035 | ​ |  | 982,471
Alcohol Brands | ​ | ​ | 60,604 | ​ | ​ | 198,795
Other | ​ |  | — | ​ |  | —
Corporate and unallocated | ​ |  | — | ​ |  | —
​ | ​ | $ | 2,745,895 | ​ | $ | 2,845,080
​

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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