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SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands | 12 Months Ended
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Dec. 31, 2024 USD ($) segment | Dec. 31, 2023 USD ($) | Dec. 31, 2022 USD ($)
SEGMENT INFORMATION |  |  |
Number of reportable segments | segment | 4 |  |
Number of operating segments | segment | 4 |  |
Net sales | $ 7,492,709 | $ 7,140,027 | $ 6,311,050
Cost of sales | 3,443,831 | 3,345,821 | 3,136,483
Gross profit | 4,048,878 | 3,794,206 | 3,174,567
Goodwill and intangibles impairment | 127,098 | 38,700 | 2,200
Operating income (loss) | 1,930,294 | 1,953,355 | 1,584,721
Interest and other income (expense), net | 59,165 | 115,127 | (12,757)
Income before provision for income taxes | 1,989,459 | 2,068,482 | 1,571,964
Depreciation and amortization | 80,434 | 68,898 | 61,241
Recognition of deferred revenue | 21,500 | 21,500 | 21,400
Corporate and Unallocated |  |  |
SEGMENT INFORMATION |  |  |
Nonmanufacturing payroll expense | 377,382 | 331,743 | 278,740
Other segment items | 192,863 | 183,232 | 155,839
Operating income (loss) | (570,245) | (514,975) | (434,579)
Depreciation and amortization | 11,885 | 13,490 | 10,459
Monster Energy Drinks |  |  |
SEGMENT INFORMATION |  |  |
Net sales | 6,864,597 | 6,555,089 | 5,833,211
Monster Energy Drinks | Operating segment |  |  |
SEGMENT INFORMATION |  |  |
Net sales | 6,864,597 | 6,555,089 | 5,833,211
Cost of sales | 3,170,993 | 3,094,906 | 2,945,494
Gross profit | 3,693,604 | 3,460,183 | 2,887,717
Distribution expense | 322,464 | 306,516 | 323,100
Selling and marketing expense | 672,582 | 601,550 | 531,005
Nonmanufacturing payroll expense | 164,091 | 146,236 | 128,644
Other segment items | 72,011 | 67,137 | 54,915
Operating income (loss) | 2,462,456 | 2,338,744 | 1,850,053
Depreciation and amortization | 53,117 | 37,606 | 31,957
Recognition of deferred revenue | $ 39,900 | $ 40,000 | $ 40,000
Other segment items, description | Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses | Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses | Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses
Strategic Brands |  |  |
SEGMENT INFORMATION |  |  |
Net sales | $ 432,233 | $ 376,589 | $ 353,490
Strategic Brands | Operating segment |  |  |
SEGMENT INFORMATION |  |  |
Net sales | 432,233 | 376,589 | 353,490
Cost of sales | 125,099 | 104,980 | 96,452
Gross profit | 307,134 | 271,609 | 257,038
Distribution expense | 6,030 | 6,184 | 5,280
Selling and marketing expense | 55,629 | 48,937 | 43,688
Nonmanufacturing payroll expense | 8,790 | 6,446 | 5,952
Goodwill and intangibles impairment |  | 300 |
Other segment items | 2,933 | 2,596 | 4,409
Operating income (loss) | 233,752 | 207,146 | 197,709
Depreciation and amortization | $ 942 | $ 793 | $ 924
Other segment items, description | Strategic Brands - travel and entertainment expense, and certain overhead expenses | Strategic Brands - travel and entertainment expense, and certain overhead expenses | Strategic Brands - intangible asset impairment, travel and entertainment expense, and certain overhead expenses
Alcohol Brands |  |  |
SEGMENT INFORMATION |  |  |
Net sales | $ 172,313 | $ 184,855 | $ 101,405
Alcohol Brands | Operating segment |  |  |
SEGMENT INFORMATION |  |  |
Net sales | 172,313 | 184,855 | 101,405
Cost of sales | 131,590 | 129,607 | 81,116
Gross profit | 40,723 | 55,248 | 20,289
Distribution expense | 13,621 | 10,931 |
Selling and marketing expense | 27,652 | 24,814 | 8,423
Nonmanufacturing payroll expense | 36,884 | 34,192 | 23,141
Goodwill and intangibles impairment | 127,098 | 38,400 |
Other segment items | 35,784 | 28,035 | 20,227
Operating income (loss) | (200,316) | (81,124) | (31,502)
Depreciation and amortization | $ 14,290 | $ 15,745 | $ 13,440
Other segment items, description | Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses | Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses | Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses
Other |  |  |
SEGMENT INFORMATION |  |  |
Net sales | $ 23,566 | $ 23,494 | $ 22,944
Other | Operating segment |  |  |
SEGMENT INFORMATION |  |  |
Net sales | 23,566 | 23,494 | 22,944
Cost of sales | 16,149 | 16,328 | 13,421
Gross profit | 7,417 | 7,166 | 9,523
Distribution expense | 19 | 47 |
Selling and marketing expense | 235 | 266 | 264
Nonmanufacturing payroll expense | 2,174 | 1,996 | 1,733
Other segment items | 342 | 1,293 | 4,486
Operating income (loss) | 4,647 | 3,564 | 3,040
Depreciation and amortization | $ 200 | $ 1,264 | $ 4,461
Other segment items, description | Other - travel and entertainment expense, and certain overhead expenses | Other - depreciation and amortization expense, and certain overhead expenses | Other - depreciation and amortization expense, and certain overhead expenses

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