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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 12 Months Ended
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Dec. 31, 2024
GOODWILL AND OTHER INTANGIBLE ASSETS |
Schedule of goodwill | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | —
Impairments* | ​ |  | — | ​ |  | — | ​ |  | (86,298) | ​ |  | — | ​ |  | (86,298)
Balance at December 31, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ *There were no impairments prior to the year ended December 31, 2024.
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2022 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Schedule of intangible assets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | December 31, |  | December 31,
​ |  | 2024 |  | 2023
Amortizing intangibles | ​ | $ | 183,800 | ​ | $ | 144,582
Accumulated amortization | ​ |  | (86,703) | ​ |  | (74,699)
​ | ​ |  | 97,097 | ​ |  | 69,883
Non-amortizing intangibles | ​ |  | 1,317,155 | ​ |  | 1,357,256
​ | ​ | $ | 1,414,252 | ​ | $ | 1,427,139
Schedule of future estimated amortization expense related to amortizing intangibles | ​
​ | ​ | ​ | ​
Year Ending December 31: |  | ​ | ​
​ | ​ | ​ | ​
2025 | ​ | $ | 14,182
2026 | ​ | ​ | 11,065
2027 | ​ | ​ | 9,562
2028 | ​ | ​ | 8,873
2029 | ​ | ​ | 8,574
2030 and thereafter | ​ | ​ | 44,841
​ | ​ | $ | 97,097

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