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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
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Dec. 31, 2024 | Dec. 31, 2023 | Dec. 31, 2022
REVENUE RECOGNITION |  |  |
Total net sales | $ 7,492,709 | $ 7,140,027 | $ 6,311,050
U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 4,721,853 | 4,610,069 | 4,115,544
EMEA |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 1,563,366 | 1,390,659 | 1,228,742
Asia Pacific (including Oceania) |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 541,036 | 514,449 | 456,186
Latin America and Caribbean |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 666,454 | 624,850 | 510,578
Monster Energy Drinks |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 6,864,597 | 6,555,089 | 5,833,211
Monster Energy Drinks | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 4,320,026 | 4,202,537 | 3,806,351
Monster Energy Drinks | EMEA |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 1,399,461 | 1,257,471 | 1,105,302
Monster Energy Drinks | Asia Pacific (including Oceania) |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 500,145 | 484,459 | 426,800
Monster Energy Drinks | Latin America and Caribbean |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 644,965 | 610,622 | 494,758
Strategic Brands |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 432,233 | 376,589 | 353,490
Strategic Brands | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 205,948 | 199,183 | 184,844
Strategic Brands | EMEA |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 163,905 | 133,188 | 123,440
Strategic Brands | Asia Pacific (including Oceania) |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 40,891 | 29,990 | 29,386
Strategic Brands | Latin America and Caribbean |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 21,489 | 14,228 | 15,820
Alcohol Brands |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 172,313 | 184,855 | 101,405
Alcohol Brands | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 172,313 | 184,855 | 101,405
Other |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | 23,566 | 23,494 | 22,944
Other | U.S. and Canada |  |  |
REVENUE RECOGNITION |  |  |
Total net sales | $ 23,566 | $ 23,494 | $ 22,944

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