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REVENUE RECOGNITION (Tables)

12 Months Ended

Dec. 31, 2024

REVENUE RECOGNITION

Schedule of disaggregation of revenue by geographical markets


		Year Ended December 31, 2024
											Latin
								Asia Pacific			America
		U.S. and						(including			and
Net Sales		Canada			EMEA¹			Oceania)			Caribbean			Total
Monster Energy® Drinks		$	4,320,026		$	1,399,461		$	500,145		$	644,965		$	6,864,597
Strategic Brands			205,948			163,905			40,891			21,489			432,233
Alcohol Brands			172,313			—			—			—			172,313
Other			23,566			—			—			—			23,566
Total Net Sales		$	4,721,853		$	1,563,366		$	541,036		$	666,454		$	7,492,709


		Year Ended December 31, 2023
											Latin
								Asia Pacific			America
		U.S. and						(including			and
Net Sales		Canada			EMEA¹			Oceania)			Caribbean			Total
Monster Energy® Drinks		$	4,202,537		$	1,257,471		$	484,459		$	610,622		$	6,555,089
Strategic Brands			199,183			133,188			29,990			14,228			376,589
Alcohol Brands			184,855			—			—			—			184,855
Other			23,494			—			—			—			23,494
Total Net Sales		$	4,610,069		$	1,390,659		$	514,449		$	624,850		$	7,140,027


		Year Ended December 31, 2022
											Latin
								Asia Pacific			America
		U.S. and						(including			and
Net Sales		Canada			EMEA¹			Oceania)			Caribbean			Total
Monster Energy® Drinks		$	3,806,351		$	1,105,302		$	426,800		$	494,758		$	5,833,211
Strategic Brands			184,844			123,440			29,386			15,820			353,490
Alcohol Brands²			101,405			—			—			—			101,405
Other			22,944			—			—			—			22,944
Total Net Sales		$	4,115,544		$	1,228,742		$	456,186		$	510,578		$	6,311,050

¹Europe, Middle East and Africa (“EMEA”)

²Effectively from February 17, 2022 to December 31, 2022