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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)

12 Months Ended

Dec. 31, 2024

GOODWILL AND OTHER INTANGIBLE ASSETS

Schedule of goodwill

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Monster

​

​

​

​

​

​

​

​

​

​

Energy®

​

Strategic

​

Alcohol

​

​

​

​

​

Drinks

Brands

Brands

Other

Total

Balance at December 31, 2023

​

$

693,644

​

$

637,999

​

$

86,298

​

$

—

​

$

1,417,941

Acquisitions

​

​

—

​

​

—

​

​

—

​

​

—

​

​

—

Impairments*

​

—

​

—

​

(86,298)

​

—

​

(86,298)

Balance at December 31, 2024

​

$

693,644

​

$

637,999

​

$

—

​

$

—

​

$

1,331,643

​

*There were no impairments prior to the year ended December 31, 2024.

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Monster

​

​

​

​

​

​

​

​

​

​

Energy®

​

Strategic

​

Alcohol

​

​

​

​

​

Drinks

Brands

Brands

Other

Total

Balance at December 31, 2022

​

$

693,644

​

$

637,999

​

$

86,298

​

$

—

​

$

1,417,941

Acquisitions

​

—

​

—

​

—

​

—

​

—

Balance at December 31, 2023

​

$

693,644

​

$

637,999

​

$

86,298

​

$

—

​

$

1,417,941

Schedule of intangible assets

​

​	​	​	​	​	​	​
​		December 31,			December 31,
​		2024			2023
Amortizing intangibles	​	$	183,800	​	$	144,582
Accumulated amortization	​		(86,703)	​		(74,699)
​	​		97,097	​		69,883
Non-amortizing intangibles	​		1,317,155	​		1,357,256
​	​	$	1,414,252	​	$	1,427,139

Schedule of future estimated amortization expense related to amortizing intangibles

​

​	​	​	​
Year Ending December 31:		​	​
​	​	​	​
2025	​	$	14,182
2026	​	​	11,065
2027	​	​	9,562
2028	​	​	8,873
2029	​	​	8,574
2030 and thereafter	​	​	44,841
​	​	$	97,097

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