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GOODWILL AND OTHER INTANGIBLE ASSETS - Goodwill (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill, beginning balance $ 1,417,941 $ 1,417,941  
Acquisitions 0    
Impairments (86,298) 0 $ 0
Goodwill, ending balance 1,331,643 1,417,941 1,417,941
Monster Energy Drinks      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill, beginning balance 693,644 693,644  
Acquisitions 0 0  
Impairments 0    
Goodwill, ending balance 693,644 693,644 693,644
Strategic Brands      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill, beginning balance 637,999 637,999  
Acquisitions 0 0  
Impairments 0    
Goodwill, ending balance 637,999 637,999 637,999
Alcohol Brands      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill, beginning balance 86,298 86,298  
Acquisitions 0 0  
Impairments (86,298)    
Goodwill, ending balance 0 86,298 86,298
Other      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill, beginning balance 0 0  
Acquisitions 0 0  
Impairments 0    
Goodwill, ending balance $ 0 $ 0 $ 0