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GOODWILL AND OTHER INTANGIBLE ASSETS - Intangible assets (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill impairment $ 86,298 $ 0 $ 0
Goodwill 1,331,643 1,417,941 1,417,941
Accumulated goodwill impairment balances   0 0
Amortizing intangibles 183,800 144,582  
Accumulated amortization (86,703) (74,699)  
Amortizing intangibles, net 97,097 69,883  
Non-amortizing intangibles 1,317,155 1,357,256  
Intangibles, net 1,414,252 1,427,139  
Amortization expense 7,500 5,900 7,600
Loss on impairment of intangibles $ 40,800 38,700 2,200
Impairment, Intangible Asset, Statement of Income or Comprehensive Income Impairment of goodwill and other intangibles    
Alcohol Brands      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Goodwill impairment $ 86,298    
Goodwill 0 $ 86,298 $ 86,298
Accumulated goodwill impairment balances $ 86,300    
Minimum      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Useful life of intangible assets 10 years    
Maximum      
GOODWILL AND OTHER INTANGIBLE ASSETS      
Useful life of intangible assets 15 years