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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended
--- | ---
Mar. 31, 2025 | Mar. 31, 2024
REVENUE RECOGNITION |  |
Total net sales | $ 1,854,558 | $ 1,899,098
U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 1,164,645 | 1,206,091
EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 384,575 | 395,566
Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 144,523 | 131,215
Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 160,815 | 166,226
Monster Energy Drinks |  |
REVENUE RECOGNITION |  |
Total net sales | 1,715,548 | 1,729,051
Monster Energy Drinks | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 1,080,337 | 1,094,846
Monster Energy Drinks | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 346,071 | 352,229
Monster Energy Drinks | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 132,019 | 122,018
Monster Energy Drinks | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 157,121 | 159,958
Strategic Brands |  |
REVENUE RECOGNITION |  |
Total net sales | 98,332 | 108,444
Strategic Brands | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 43,630 | 49,642
Strategic Brands | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 38,504 | 43,337
Strategic Brands | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 12,504 | 9,197
Strategic Brands | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 3,694 | 6,268
Alcohol Brands |  |
REVENUE RECOGNITION |  |
Total net sales | 34,703 | 56,070
Alcohol Brands | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 34,703 | 56,070
Alcohol Brands | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Alcohol Brands | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Alcohol Brands | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Other |  |
REVENUE RECOGNITION |  |
Total net sales | 5,975 | 5,533
Other | U.S. and Canada |  |
REVENUE RECOGNITION |  |
Total net sales | 5,975 | 5,533
Other | EMEA |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Other | Asia Pacific (including Oceania) |  |
REVENUE RECOGNITION |  |
Total net sales | 0 | 0
Other | Latin America and Caribbean |  |
REVENUE RECOGNITION |  |
Total net sales | $ 0 | $ 0

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