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GOODWILL AND OTHER INTANGIBLE ASSETS | 3 Months Ended
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Mar. 31, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 8.GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the three-months ended March 31, 2025 and 2024 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands* |  | Other |  | Total
Balance at December 31, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at March 31, 2025 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ *Accumulated goodwill impairment balance at December 31, 2024 and March 31, 2025 was $86.3 million related entirely to Alcohol Brands. ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at March 31, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | March 31, |  | December 31,
​ |  | 2025 |  | 2024
Amortizing intangibles | ​ | $ | 186,221 | ​ | $ | 183,800
Accumulated amortization | ​ |  | (91,402) | ​ |  | (86,703)
​ | ​ |  | 94,819 | ​ |  | 97,097
Non-amortizing intangibles | ​ |  | 1,321,139 | ​ |  | 1,317,155
​ | ​ | $ | 1,415,958 | ​ | $ | 1,414,252
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life, and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally three to ten years. Total amortization expense was $4.3 million and $1.3 million for the three-months ended March 31, 2025 and 2024, respectively. For the three-months ended March 31, 2025 and 2024, no impairment charges were recorded to intangible assets. The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2025: ​
​ | ​ | ​ | ​
2025 (from April 1, 2025 to December 31, 2025) |  | $ | 12,413
2026 | ​ | ​ | 16,967
2027 | ​ | ​ | 15,429
2028 | ​ | ​ | 14,300
2029 | ​ | ​ | 14,265
2030 and thereafter | ​ | ​ | 21,445
​ | ​ | $ | 94,819
​

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