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REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2025
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2025
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Asia Pacific | ​ | Latin | ​ |  | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | (including | ​ | America and | ​ |  | ​
Net Sales |  | Canada |  | EMEA1 |  | Oceania) |  | Caribbean |  | Total
Monster Energy® Drinks | ​ | $ | 1,080,337 | ​ | $ | 346,071 | ​ | $ | 132,019 | ​ | $ | 157,121 | ​ | $ | 1,715,548
Strategic Brands | ​ |  | 43,630 | ​ |  | 38,504 | ​ |  | 12,504 | ​ |  | 3,694 | ​ |  | 98,332
Alcohol Brands | ​ | ​ | 34,703 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 34,703
Other | ​ |  | 5,975 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,975
Total Net Sales | ​ | $ | 1,164,645 | ​ | $ | 384,575 | ​ | $ | 144,523 | ​ | $ | 160,815 | ​ | $ | 1,854,558
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three-Months Ended March 31, 2024
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Asia Pacific | ​ | Latin | ​ | ​ | ​
​ | ​ | U.S. and | ​ | ​ | ​ | ​ | (including | ​ | America and | ​ | ​ | ​
Net Sales |  | Canada |  | EMEA1 |  | Oceania) |  | Caribbean |  | Total
Monster Energy® Drinks | ​ | $ | 1,094,846 | ​ | $ | 352,229 | ​ | $ | 122,018 | ​ | $ | 159,958 | ​ | $ | 1,729,051
Strategic Brands | ​ | ​ | 49,642 | ​ |  | 43,337 | ​ |  | 9,197 | ​ |  | 6,268 | ​ |  | 108,444
Alcohol Brands | ​ | ​ | 56,070 | ​ | ​ | — | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 56,070
Other | ​ | ​ | 5,533 | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | 5,533
Total Net Sales | ​ | $ | 1,206,091 | ​ | $ | 395,566 | ​ | $ | 131,215 | ​ | $ | 166,226 | ​ | $ | 1,899,098
​ 1Europe, Middle East and Africa (“EMEA”) ​

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