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GOODWILL AND OTHER INTANGIBLE ASSETS
3 Months Ended
Mar. 31, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

8.GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the three-months ended March 31, 2025 and 2024 by reportable segment:

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands*

    

Other

    

Total

Balance at December 31, 2024

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

 

 

Balance at March 31, 2025

$

693,644

$

637,999

$

$

$

1,331,643

*Accumulated goodwill impairment balance at December 31, 2024 and March 31, 2025 was $86.3 million related entirely to Alcohol Brands.

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at March 31, 2024

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Intangible assets consist of the following at:

    

March 31, 

    

December 31, 

    

2025

    

2024

Amortizing intangibles

$

186,221

$

183,800

Accumulated amortization

 

(91,402)

 

(86,703)

 

94,819

 

97,097

Non-amortizing intangibles

 

1,321,139

 

1,317,155

$

1,415,958

$

1,414,252

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life, and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally three to ten years. Total amortization expense was $4.3 million and $1.3 million for the three-months ended March 31, 2025 and 2024, respectively. For the three-months ended March 31, 2025 and 2024, no impairment charges were recorded to intangible assets.

The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2025:

2025 (from April 1, 2025 to December 31, 2025)

    

$

12,413

2026

16,967

2027

15,429

2028

14,300

2029

14,265

2030 and thereafter

21,445

$

94,819