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SEGMENT INFORMATION
 3 Months Ended
Mar. 31, 2025
SEGMENT INFORMATION  
SEGMENT INFORMATION

17.

SEGMENT INFORMATION

The Company has four operating and reportable segments: (i) Monster Energy® Drinks segment, which is primarily comprised of the Company’s Monster Energy® drinks, Reign Total Body Fuel® high performance energy drinks, Reign Storm® total wellness energy drinks and Bang Energy® drinks, (ii) Strategic Brands segment, which is primarily comprised of the various energy drink brands acquired from TCCC in 2015 as well as the Company’s affordable energy brands, Predator® and Fury®, (iii) Alcohol Brands segment, which is comprised of various craft beers, FMBs and hard seltzers and (iv) Other segment, which is comprised of the AFF Third-Party Products.

The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling ready-to-drink packaged drinks primarily to bottlers/distributors. In some cases, the Company sells ready-to-drink packaged drinks directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.

The Company’s Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors.

Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but lower per case gross profit margin percentages than the Strategic Brands segment.

The Company’s Alcohol Brands segment primarily generates operating revenues by selling kegged and ready-to-drink canned beers, FMBs and hard seltzers primarily to beer distributors in the United States.

Generally, the Alcohol Brands segment has lower gross profit margin percentages than the Monster Energy® Drinks segment.

Corporate and unallocated amounts that do not relate to a reportable segment have been allocated to “Corporate & Unallocated.” No asset information, other than goodwill and other intangible assets, has been provided in the Company’s reportable segments, as management does not measure or allocate such assets on a segment basis.

The Company’s chief operating decision makers are the co-chief executive officers (the “Executive Committee”). The Executive Committee assesses segments’ performance by using each segments’ operating income and considers budget-to-actual variances on a periodic basis (at least quarterly) when making decisions about operational planning, including whether to invest resources into the segments or into other parts of the Company. Further, the Executive Committee uses segments’ operating income when comparing the results of each segment with one another.

The tables below provide information about the Company’s reportable segments, including the corporate and unallocated category.

Three-Months Ended March 31, 2025

​

​

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​

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Monster

    

​

​

    

​

​

    

​

​

    

​

    

​

​

​

​

 Energy® 

​

Strategic

​

Alcohol 

​

​

​

​

Corporate and

​

​

​

​

    

Drinks

    

Brands

    

Brands

    

Other

    

Unallocated

    

Consolidated

Net sales1

​

$

1,715,548

​

$

98,332

​

$

34,703

​

$

5,975

​

$

—

​

$

1,854,558

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Cost of sales

 

​

745,696

 

​

30,687

 

​

25,436

 

​

4,777

 

​

—

 

​

  

Gross profit

 

​

969,852

 

​

67,645

 

​

9,267

 

​

1,198

 

​

—

 

​

1,047,962

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Distribution expense

 

​

73,445

 

​

1,111

 

​

2,998

 

​

—

 

​

—

 

​

  

Selling and marketing expense

 

​

154,534

 

​

11,295

 

​

6,338

 

​

113

 

​

—

 

​

  

Nonmanufacturing payroll expense

 

​

42,807

 

​

2,450

 

​

9,322

 

​

713

 

​

97,101

 

​

  

Other segment items2

 

​

18,714

 

​

893

 

​

12,099

 

​

136

 

​

44,148

 

​

  

Operating income (loss)1

 

​

680,352

 

​

51,896

 

​

(21,490)

 

​

236

 

​

(141,249)

 

​

569,745

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Interest and other income, net

 

​

​

 

​

  

 

​

  

 

​

  

 

​

  

 

​

8,272

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​

​

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​

​

​

​

​

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​

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​

Income before provision for income taxes

​

​

​

 

​

  

 

​

  

 

​

  

 

​

  

 

$

578,017

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​

​

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​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Depreciation and amortization

​

$

16,625

​

$

259

​

$

5,094

​

$

124

​

$

2,746

​

$

24,848

​

1 For the Monster Energy® Drinks segment, includes $9.9 million related to the recognition of deferred revenue.
​

2 Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses
Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, property and equipment impairment, and certain overhead expenses

Other - certain overhead expenses

​

Three-Months Ended March 31, 2024

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​

​

​

Monster

    

​

​

    

​

​

    

​

​

    

​

    

​

​

​

​

Energy®

​

Strategic

​

Alcohol

​

​

​

​

Corporate and

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​

​

​

    

Drinks

    

Brands

    

Brands

    

Other

    

Unallocated

    

Consolidated

Net sales1

​

$

1,729,051

​

$

108,444

​

$

56,070

​

$

5,533

​

$

—

​

$

1,899,098

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Cost of sales

 

​

797,691

 

​

32,105

 

​

38,297

 

​

3,876

 

​

—

 

​

  

Gross profit

 

​

931,360

 

​

76,339

 

​

17,773

 

​

1,657

 

​

—

 

​

1,027,129

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​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Distribution expense

 

​

88,303

 

​

1,657

 

​

4,460

 

​

12

 

​

—

 

​

  

Selling and marketing expense

 

​

159,494

 

​

9,522

 

​

5,384

 

​

48

 

​

—

 

​

  

Nonmanufacturing payroll expense

 

​

38,982

 

​

2,365

 

​

8,302

 

​

520

 

​

98,584

 

​

  

Other segment items2

 

​

16,459

 

​

776

 

​

5,644

 

​

76

 

​

44,550

 

​

  

Operating income (loss)1

 

​

628,122

 

​

62,019

 

​

(6,017)

 

​

1,001

 

​

(143,134)

 

​

541,991

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​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

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Interest and other income, net

 

​

​

 

​

  

 

​

  

 

​

  

 

​

  

 

​

35,754

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​

​

​

​

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​

​

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​

​

​

​

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Income before provision for income taxes

​

​

​

 

​

  

 

​

  

 

​

  

 

​

  

 

$

577,745

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​

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Depreciation and amortization

​

$

12,608

​

$

229

​

$

3,738

​

$

40

​

$

3,860

​

$

20,475

​

1 For the Monster Energy® Drinks segment, includes $9.9 million related to the recognition of deferred revenue.

​

2 Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses

Other - certain overhead expenses

​

Corporate and unallocated expenses for the three-months ended March 31, 2025 include $97.1 million of payroll costs, of which $19.9 million was attributable to stock-based compensation expenses (see Note 14 “Stock-Based Compensation”), as well as $19.1 million attributable to professional service expenses, including accounting and legal costs, and $25.0 million of other operating expenses.

Corporate and unallocated expenses for the three-months ended March 31, 2024 include $98.6 million of payroll costs, of which $22.0 million was attributable to stock-based compensation expenses (see Note 14 “Stock-Based Compensation”), as well as $20.0 million attributable to professional service expenses, including accounting and legal costs, and $24.5 million of other operating expenses.

Coca-Cola Europacific Partners accounted for approximately 14% of the Company’s net sales for both the three-months ended March 31, 2025 and 2024.

Coca-Cola Consolidated, Inc. accounted for approximately 10% of the Company’s net sales for both the three-months ended March 31, 2025 and 2024.

Reyes Holdings, LLC accounted for approximately 9% of the Company’s net sales for both the three-months ended March 31, 2025 and 2024.

Net sales to customers outside the United States amounted to $733.2 million and $744.1 million for the three-months ended March 31, 2025 and 2024, respectively. Such sales were approximately 40% and 39% of net sales for the three-months ended March 31, 2025 and 2024, respectively.

Goodwill and other intangible assets for the Company’s reportable segments were as follows at:

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March 31, 

 

December 31, 

​

    

2025

    

2024

Goodwill and other intangible assets:

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​

​

​

​

​

Monster Energy® Drinks

​

$

1,707,947

​

$

1,703,256

Strategic Brands

​

 

981,889

​

 

982,035

Alcohol Brands

​

​

57,765

​

​

60,604

Other

​

 

—

​

 

—

​

​

$

2,747,601

​

$

2,745,895

​