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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
3 Months Ended
Mar. 31, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS  
Schedule of goodwill

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands*

    

Other

    

Total

Balance at December 31, 2024

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

 

 

Balance at March 31, 2025

$

693,644

$

637,999

$

$

$

1,331,643

*Accumulated goodwill impairment balance at December 31, 2024 and March 31, 2025 was $86.3 million related entirely to Alcohol Brands.

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at March 31, 2024

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Schedule of intangible assets

    

March 31, 

    

December 31, 

    

2025

    

2024

Amortizing intangibles

$

186,221

$

183,800

Accumulated amortization

 

(91,402)

 

(86,703)

 

94,819

 

97,097

Non-amortizing intangibles

 

1,321,139

 

1,317,155

$

1,415,958

$

1,414,252

Schedule of future estimated amortization expense related to amortizing intangibles

2025 (from April 1, 2025 to December 31, 2025)

    

$

12,413

2026

16,967

2027

15,429

2028

14,300

2029

14,265

2030 and thereafter

21,445

$

94,819