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GOODWILL AND OTHER INTANGIBLE ASSETS - Intangible assets (Details) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2025
Mar. 31, 2024
Dec. 31, 2024
Dec. 31, 2023
GOODWILL AND OTHER INTANGIBLE ASSETS        
Goodwill $ 1,331,643 $ 1,417,941 $ 1,331,643 $ 1,417,941
Amortizing intangibles 186,221   183,800  
Accumulated amortization (91,402)   (86,703)  
Amortizing intangibles, net 94,819   97,097  
Non-amortizing intangibles 1,321,139   1,317,155  
Intangibles, net 1,415,958   1,414,252  
Amortization expense 4,300 1,300    
Loss on impairment of intangibles 0 0    
Alcohol Brands        
GOODWILL AND OTHER INTANGIBLE ASSETS        
Goodwill $ 0 $ 86,298 $ 0 $ 86,298
Minimum        
GOODWILL AND OTHER INTANGIBLE ASSETS        
Useful life of intangible assets 3 years   3 years  
Maximum        
GOODWILL AND OTHER INTANGIBLE ASSETS        
Useful life of intangible assets 10 years   10 years