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SEGMENT INFORMATION - Net Revenues (Details)
$ in Thousands
 3 Months Ended
Mar. 31, 2025
USD ($)
segment
Mar. 31, 2024
USD ($)
SEGMENT INFORMATION    
Number of reportable segments | segment 4  
Number of operating segments | segment 4  
Net sales $ 1,854,558 $ 1,899,098
Cost of sales 806,596 871,969
Gross profit 1,047,962 1,027,129
Operating income (loss) 569,745 541,991
Interest and other income, net 8,272 35,754
Income before provision for income taxes 578,017 577,745
Depreciation and amortization 24,848 20,475
Recognition of deferred revenue 9,900 9,900
Corporate and Unallocated    
SEGMENT INFORMATION    
Nonmanufacturing payroll expense 97,101 98,584
Other segment items 44,148 44,550
Operating income (loss) (141,249) (143,134)
Depreciation and amortization 2,746 3,860
Monster Energy Drinks    
SEGMENT INFORMATION    
Net sales 1,715,548 1,729,051
Monster Energy Drinks | Operating segment    
SEGMENT INFORMATION    
Net sales 1,715,548 1,729,051
Cost of sales 745,696 797,691
Gross profit 969,852 931,360
Distribution expense 73,445 88,303
Selling and marketing expense 154,534 159,494
Nonmanufacturing payroll expense 42,807 38,982
Other segment items 18,714 16,459
Operating income (loss) 680,352 628,122
Depreciation and amortization 16,625 12,608
Recognition of deferred revenue $ 9,900 $ 9,900
Other segment items, description Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses
Strategic Brands    
SEGMENT INFORMATION    
Net sales $ 98,332 $ 108,444
Strategic Brands | Operating segment    
SEGMENT INFORMATION    
Net sales 98,332 108,444
Cost of sales 30,687 32,105
Gross profit 67,645 76,339
Distribution expense 1,111 1,657
Selling and marketing expense 11,295 9,522
Nonmanufacturing payroll expense 2,450 2,365
Other segment items 893 776
Operating income (loss) 51,896 62,019
Depreciation and amortization $ 259 $ 229
Other segment items, description Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses
Alcohol Brands    
SEGMENT INFORMATION    
Net sales $ 34,703 $ 56,070
Alcohol Brands | Operating segment    
SEGMENT INFORMATION    
Net sales 34,703 56,070
Cost of sales 25,436 38,297
Gross profit 9,267 17,773
Distribution expense 2,998 4,460
Selling and marketing expense 6,338 5,384
Nonmanufacturing payroll expense 9,322 8,302
Other segment items 12,099 5,644
Operating income (loss) (21,490) (6,017)
Depreciation and amortization $ 5,094 $ 3,738
Other segment items, description Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, property and equipment impairment, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses
Other    
SEGMENT INFORMATION    
Net sales $ 5,975 $ 5,533
Other | Operating segment    
SEGMENT INFORMATION    
Net sales 5,975 5,533
Cost of sales 4,777 3,876
Gross profit 1,198 1,657
Distribution expense   12
Selling and marketing expense 113 48
Nonmanufacturing payroll expense 713 520
Other segment items 136 76
Operating income (loss) 236 1,001
Depreciation and amortization $ 124 $ 40
Other segment items, description Other - certain overhead expenses Other - certain overhead expenses