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GOODWILL AND OTHER INTANGIBLE ASSETS | 6 Months Ended
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Jun. 30, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 7.GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the six-months ended June 30, 2025 and 2024 by reportable segment: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands* |  | Other |  | Total
Balance at December 31, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at June 30, 2025 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ *Accumulated goodwill impairment balance at December 31, 2024 and June 30, 2025 was $86.3 million related entirely to Alcohol Brands. ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at June 30, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​ Intangible assets consist of the following at: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | June 30, |  | December 31,
​ |  | 2025 |  | 2024
Amortizing intangibles | ​ | $ | 190,336 | ​ | $ | 183,800
Accumulated amortization | ​ |  | (95,740) | ​ |  | (86,703)
​ | ​ |  | 94,596 | ​ |  | 97,097
Non-amortizing intangibles | ​ |  | 1,324,231 | ​ |  | 1,317,155
​ | ​ | $ | 1,418,827 | ​ | $ | 1,414,252
​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life, and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally three to ten years. Total amortization expense was $4.3 million and $1.7 million for the three-months ended June 30, 2025 and 2024, respectively. Total amortization expense was $8.7 million and $3.0 million for the six-months ended June 30, 2025 and 2024, respectively. For the three- and six-months ended June 30, 2025 and 2024, no impairment charges were recorded to intangible assets. The following is the future estimated amortization expense related to amortizing intangibles as of June 30, 2025: ​
​ | ​ | ​ | ​
2025 (from July 1, 2025 to December 31, 2025) |  | $ | 9,423
2026 | ​ | ​ | 18,710
2027 | ​ | ​ | 16,937
2028 | ​ | ​ | 14,323
2029 | ​ | ​ | 13,755
2030 and thereafter | ​ | ​ | 21,448
​ | ​ | $ | 94,596
​

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