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SEGMENT INFORMATION (Tables)
6 Months Ended
Jun. 30, 2025
SEGMENT INFORMATION  
Schedule of reportable segments including the corporate and unallocated category

Three-Months Ended June 30, 2025

    

Monster

    

    

    

    

    

Energy® 

Strategic

Alcohol 

Corporate and

    

Drinks

    

Brands

    

Brands

    

Other

    

Unallocated

    

Consolidated

Net sales1

$

1,937,321

$

129,893

$

37,971

$

6,408

$

$

2,111,593

Cost of sales

 

861,518

 

41,931

 

27,235

 

4,496

 

 

  

Gross profit

 

1,075,803

 

87,962

 

10,736

 

1,912

 

 

1,176,413

Distribution expense

 

77,812

 

1,588

 

2,629

 

6

 

 

  

Selling and marketing expense

 

174,769

 

15,607

 

6,463

 

59

 

 

  

Nonmanufacturing payroll expense

 

44,074

 

2,025

 

8,989

 

414

 

115,232

 

  

Other segment items2

 

21,648

 

875

 

7,287

 

174

 

65,140

 

  

Operating income (loss)1

 

757,500

 

67,867

 

(14,632)

 

1,259

 

(180,372)

 

631,622

Interest and other income, net

15,065

Income before provision for income taxes

$

646,687

Depreciation and amortization

$

19,214

$

244

$

4,808

$

325

$

2,966

$

27,557

1For the Monster Energy® Drinks segment, includes $10.0 million related to the recognition of deferred revenue.

2Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses

Other - certain overhead expenses

Three-Months Ended June 30, 2024

Monster

    

    

    

    

    

Energy®

Strategic

Alcohol

Corporate and

    

Drinks

    

Brands

    

Brands

    

Other

    

Unallocated

    

Consolidated

Net sales1

$

1,742,808

$

109,222

$

41,564

$

7,003

$

$

1,900,597

Cost of sales

 

815,570

 

29,585

 

31,045

 

4,891

 

 

  

Gross profit

 

927,238

 

79,637

 

10,519

 

2,112

 

 

1,019,506

Distribution expense

 

82,766

 

1,463

 

3,156

 

21

 

 

  

Selling and marketing expense

 

171,838

 

13,796

 

6,459

 

57

 

 

  

Nonmanufacturing payroll expense

 

41,060

 

2,005

 

9,970

 

551

 

87,523

 

  

Other segment items2

 

19,319

 

714

 

13,495

 

65

 

38,085

 

  

Operating income (loss)1

 

612,255

 

61,659

 

(22,561)

 

1,418

 

(125,608)

 

527,163

Interest and other income, net

 

 

  

 

  

 

  

 

  

 

24,376

Income before provision for income taxes

 

  

 

  

 

  

 

  

 

$

551,539

Depreciation and amortization

$

13,105

$

224

$

3,668

$

57

$

2,384

$

19,438

1For the Monster Energy® Drinks segment, includes $10.0 million related to the recognition of deferred revenue.

2Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses

Other - certain overhead expenses

Six-Months Ended June 30, 2025

    

Monster

    

    

    

    

    

Energy®

Strategic

Alcohol

Corporate and

    

Drinks

    

Brands

    

Brands

    

Other

    

Unallocated

    

Consolidated

Net sales1

$

3,652,869

$

228,225

$

72,674

$

12,382

$

$

3,966,150

Cost of sales

 

1,607,215

 

72,618

 

52,670

 

9,272

 

 

  

Gross profit

 

2,045,654

 

155,607

 

20,004

 

3,110

 

 

2,224,375

Distribution expense

 

151,257

 

2,698

 

5,627

 

6

 

 

  

Selling and marketing expense

 

329,303

 

26,903

 

12,801

 

171

 

 

  

Nonmanufacturing payroll expense

 

86,880

 

4,475

 

18,312

 

1,128

 

212,333

 

  

Other segment items2

 

40,362

 

1,768

 

19,386

 

310

 

109,288

 

  

Operating income (loss)1

 

1,437,852

 

119,763

 

(36,122)

 

1,495

 

(321,621)

 

1,201,367

Interest and other income, net

 

  

 

  

 

  

 

  

 

23,337

Income before provision for income taxes

 

  

 

  

 

  

 

  

$

1,224,704

Depreciation and amortization

$

35,839

$

503

$

9,902

$

449

$

5,712

$

52,405

1For the Monster Energy® Drinks segment, includes $19.9 million related to the recognition of deferred revenue.

2Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, property and equipment impairment, and certain overhead expenses

Other - certain overhead expenses

Six-Months Ended June 30, 2024

Monster

Energy®

Strategic

Alcohol

Corporate and

    

Drinks

    

Brands

    

Brands

    

Other

    

Unallocated

    

Consolidated

Net sales1

$

3,471,859

$

217,666

$

97,634

$

12,536

$

$

3,799,695

Cost of sales

 

1,613,262

 

61,690

 

69,341

 

8,768

 

 

  

Gross profit

 

1,858,597

 

155,976

 

28,293

 

3,768

 

 

2,046,634

Distribution expense

 

171,069

 

3,121

 

7,616

 

33

 

 

  

Selling and marketing expense

 

331,332

 

23,318

 

11,843

 

105

 

 

  

Nonmanufacturing payroll expense

 

80,041

 

4,370

 

18,273

 

1,070

 

186,107

 

  

Other segment items2

 

35,778

 

1,490

 

19,138

 

141

 

82,635

 

  

Operating income (loss)1

 

1,240,377

 

123,677

 

(28,577)

 

2,419

 

(268,742)

 

1,069,154

Interest and other income, net

 

  

 

  

 

  

 

  

 

60,131

Income before provision for income taxes

 

  

 

  

 

  

 

  

$

1,129,285

Depreciation and amortization

$

25,713

$

453

$

7,406

$

97

$

6,244

$

39,913

1For the Monster Energy® Drinks segment, includes $19.9 million related to the recognition of deferred revenue.

2Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses

Other - certain overhead expenses

Schedule of goodwill and other intangible assets for the reportable segments

 

June 30, 

 

December 31, 

    

2025

    

2024

Goodwill and other intangible assets:

Monster Energy® Drinks

$

1,712,928

$

1,703,256

Strategic Brands

 

982,389

 

982,035

Alcohol Brands

55,153

60,604

Other

 

 

$

2,750,470

$

2,745,895