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SEGMENT INFORMATION - Net Revenues (Details)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2025
USD ($)
Jun. 30, 2024
USD ($)
Jun. 30, 2025
USD ($)
segment
Jun. 30, 2024
USD ($)
SEGMENT INFORMATION        
Number of reportable segments | segment     4  
Number of operating segments | segment     4  
Net sales $ 2,111,593 $ 1,900,597 $ 3,966,150 $ 3,799,695
Cost of sales 935,180 881,091 1,741,775 1,753,061
Gross profit 1,176,413 1,019,506 2,224,375 2,046,634
Operating income (loss) 631,622 527,163 1,201,367 1,069,154
Interest and other income, net 15,065 24,376 23,337 60,131
Income before provision for income taxes 646,687 551,539 1,224,704 1,129,285
Depreciation and amortization 27,557 19,438 52,405 39,913
Recognition of deferred revenue 10,000 10,000 19,900 19,900
Corporate and Unallocated        
SEGMENT INFORMATION        
Nonmanufacturing payroll expense 115,232 87,523 212,333 186,107
Other segment items 65,140 38,085 109,288 82,635
Operating income (loss) (180,372) (125,608) (321,621) (268,742)
Depreciation and amortization 2,966 2,384 5,712 6,244
Monster Energy Drinks        
SEGMENT INFORMATION        
Net sales 1,937,321 1,742,808 3,652,869 3,471,859
Monster Energy Drinks | Operating segment        
SEGMENT INFORMATION        
Net sales 1,937,321 1,742,808 3,652,869 3,471,859
Cost of sales 861,518 815,570 1,607,215 1,613,262
Gross profit 1,075,803 927,238 2,045,654 1,858,597
Distribution expense 77,812 82,766 151,257 171,069
Selling and marketing expense 174,769 171,838 329,303 331,332
Nonmanufacturing payroll expense 44,074 41,060 86,880 80,041
Other segment items 21,648 19,319 40,362 35,778
Operating income (loss) 757,500 612,255 1,437,852 1,240,377
Depreciation and amortization 19,214 13,105 35,839 25,713
Recognition of deferred revenue $ 10,000 $ 10,000 $ 19,900 $ 19,900
Other segment items, description Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses
Strategic Brands        
SEGMENT INFORMATION        
Net sales $ 129,893 $ 109,222 $ 228,225 $ 217,666
Strategic Brands | Operating segment        
SEGMENT INFORMATION        
Net sales 129,893 109,222 228,225 217,666
Cost of sales 41,931 29,585 72,618 61,690
Gross profit 87,962 79,637 155,607 155,976
Distribution expense 1,588 1,463 2,698 3,121
Selling and marketing expense 15,607 13,796 26,903 23,318
Nonmanufacturing payroll expense 2,025 2,005 4,475 4,370
Other segment items 875 714 1,768 1,490
Operating income (loss) 67,867 61,659 119,763 123,677
Depreciation and amortization $ 244 $ 224 $ 503 $ 453
Other segment items, description Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses
Alcohol Brands        
SEGMENT INFORMATION        
Net sales $ 37,971 $ 41,564 $ 72,674 $ 97,634
Alcohol Brands | Operating segment        
SEGMENT INFORMATION        
Net sales 37,971 41,564 72,674 97,634
Cost of sales 27,235 31,045 52,670 69,341
Gross profit 10,736 10,519 20,004 28,293
Distribution expense 2,629 3,156 5,627 7,616
Selling and marketing expense 6,463 6,459 12,801 11,843
Nonmanufacturing payroll expense 8,989 9,970 18,312 18,273
Other segment items 7,287 13,495 19,386 19,138
Operating income (loss) (14,632) (22,561) (36,122) (28,577)
Depreciation and amortization $ 4,808 $ 3,668 $ 9,902 $ 7,406
Other segment items, description Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, property and equipment impairment, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses
Other        
SEGMENT INFORMATION        
Net sales $ 6,408 $ 7,003 $ 12,382 $ 12,536
Other | Operating segment        
SEGMENT INFORMATION        
Net sales 6,408 7,003 12,382 12,536
Cost of sales 4,496 4,891 9,272 8,768
Gross profit 1,912 2,112 3,110 3,768
Distribution expense 6 21 6 33
Selling and marketing expense 59 57 171 105
Nonmanufacturing payroll expense 414 551 1,128 1,070
Other segment items 174 65 310 141
Operating income (loss) 1,259 1,418 1,495 2,419
Depreciation and amortization $ 325 $ 57 $ 449 $ 97
Other segment items, description Other - certain overhead expenses Other - certain overhead expenses Other - certain overhead expenses Other - certain overhead expenses