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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2025 | Sep. 30, 2024 | Sep. 30, 2025 | Sep. 30, 2024
REVENUE RECOGNITION |  |  |  |
Total net sales | $ 2,197,139 | $ 1,880,973 | $ 6,163,290 | $ 5,680,668
U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 1,308,341 | 1,172,161 | 3,774,415 | 3,576,461
EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 544,615 | 417,588 | 1,427,405 | 1,207,077
Asia Pacific (including Oceania) |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 170,063 | 132,046 | 476,279 | 408,349
Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 174,120 | 159,178 | 485,191 | 488,781
Monster Energy Drinks |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 2,026,843 | 1,722,693 | 5,679,711 | 5,194,552
Monster Energy Drinks | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 1,213,518 | 1,071,923 | 3,491,445 | 3,266,832
Monster Energy Drinks | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 490,502 | 371,026 | 1,275,990 | 1,075,240
Monster Energy Drinks | Asia Pacific (including Oceania) |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 157,442 | 124,136 | 443,386 | 378,232
Monster Energy Drinks | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 165,381 | 155,608 | 468,890 | 474,248
Strategic Brands |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 130,501 | 112,566 | 358,727 | 330,232
Strategic Brands | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 55,028 | 54,524 | 158,118 | 153,745
Strategic Brands | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 54,113 | 46,562 | 151,415 | 131,837
Strategic Brands | Asia Pacific (including Oceania) |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 12,621 | 7,910 | 32,893 | 30,117
Strategic Brands | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 8,739 | 3,570 | 16,301 | 14,533
Alcohol Brands |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 33,009 | 39,784 | 105,683 | 137,417
Alcohol Brands | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 33,009 | 39,784 | 105,683 | 137,417
Alcohol Brands | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 0 | 0 | 0 | 0
Alcohol Brands | Asia Pacific (including Oceania) |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 0 | 0 | 0 | 0
Alcohol Brands | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 0 | 0 | 0 | 0
Other |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 6,786 | 5,930 | 19,169 | 18,467
Other | U.S. and Canada |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 6,786 | 5,930 | 19,169 | 18,467
Other | EMEA |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 0 | 0 | 0 | 0
Other | Asia Pacific (including Oceania) |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | 0 | 0 | 0 | 0
Other | Latin America and Caribbean |  |  |  |
REVENUE RECOGNITION |  |  |  |
Total net sales | $ 0 | $ 0 | $ 0 | $ 0

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