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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 9 Months Ended
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Sep. 30, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS |
Schedule of goodwill | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands* |  | Other |  | Total
Balance at December 31, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2025 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | — | ​ | $ | — | ​ | $ | 1,331,643
​ *Accumulated goodwill impairment balance at December 31, 2024 and September 30, 2025 was $86.3 million related entirely to Alcohol Brands. ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Monster | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Energy® | ​ | Strategic | ​ | Alcohol | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Drinks |  | Brands |  | Brands |  | Other |  | Total
Balance at December 31, 2023 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
Acquisitions | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | — | ​ |  | —
Balance at September 30, 2024 | ​ | $ | 693,644 | ​ | $ | 637,999 | ​ | $ | 86,298 | ​ | $ | — | ​ | $ | 1,417,941
​
Schedule of intangible assets | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | September 30, |  | December 31,
​ |  | 2025 |  | 2024
Amortizing intangibles | ​ | $ | 192,633 | ​ | $ | 183,800
Accumulated amortization | ​ |  | (100,778) | ​ |  | (86,703)
​ | ​ |  | 91,855 | ​ |  | 97,097
Non-amortizing intangibles | ​ |  | 1,327,451 | ​ |  | 1,317,155
​ | ​ | $ | 1,419,306 | ​ | $ | 1,414,252
​
Schedule of future estimated amortization expense related to amortizing intangibles | ​
​ | ​ | ​ | ​
2025 (from October 1,2025 to December 31, 2025) |  | $ | 4,808
2026 | ​ | ​ | 19,235
2027 | ​ | ​ | 17,506
2028 | ​ | ​ | 15,105
2029 | ​ | ​ | 13,755
2030 and thereafter | ​ | ​ | 21,446
​ | ​ | $ | 91,855
​

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